Live streaming Archives - Epiphan Video https://www.epiphan.com/blog/topic/live-streaming/ capture, stream, record Fri, 19 Apr 2024 21:09:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 Live Streaming Trends of 2024 https://www.epiphan.com/blog/top-9-live-streaming-trends-of-2024/ https://www.epiphan.com/blog/top-9-live-streaming-trends-of-2024/#respond Thu, 18 Apr 2024 20:55:09 +0000 https://www.epiphan.com/?p=173554 In 2024, live streaming adapts to evolving audience expectations, embraces VTubing and niche communities, and explores AI integration for immersive experiences.

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Live streaming is one of the defining features of today’s Internet. Whether you’re new to live streaming or have been around since the early days of RealPlayer, there’s one thing every content creator needs to acknowledge. The complex world of live streaming is constantly changing, so it can be hard to keep up with streaming trends. We’ve made it a little easier by compiling all the top industry trends in one place so you can understand how live streaming is changing and make a plan for keeping up.

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    1. Changing Quality Expectations

    To many of today’s Internet users, live streaming has always been a way of life online. Older content producers and consumers know that it’s changed a lot over the years.

    In the early days, creating valuable content was the most important and arguably only thing to focus on. People weren’t overly worried about professionalism and video quality. That’s no longer the case. Modern Internet users expect a certain degree of quality, and if they don’t find it, they’ll go elsewhere

    Influencers who live stream videos on Instagram, artists who interact with fans on their websites, and advertisers who create content for YouTube all need elive streaming solutions that will allow them to meet their audiences’ expectations

    For those new to the game, start by focusing on high-performance video capture and encoding, then keep improving. Audiences will notice.

    2. Expectations of Interactive Experiences

    Today’s audiences already expect interactive experiences. This live streaming market trend isn’t new. However, the expectations surrounding interactive live streaming experiences continue to change with the times.

    Since viewers are no longer satisfied with just watching content, creators have been exploring innovative ways to get their audiences involved.

    Some continue to find success with more traditional methods like live polling and Qu0026amp;A sessions. Others are getting more innovative, using interactive games and challenges to make the viewing experience more engaging and immersive.

    Interactive streaming is also becoming more popular among advertisers. Recent innovations like shoppable videos and methods for improving customization enhance consumer engagement significantly.

    3. Cultural Shift Toward Privacy

    On the other end of the spectrum, experts also expect 2024 to bring a shift in how the streaming community views consumer privacy. As users become more aware of how their information gets disseminated and used, there has been increasing pushback

    More stringent regulations, including the GDPR and ePrivacy legislation, are already forcing compliance with increased privacy measures. This shift doesn’t mean that advertisers won’t be able to fulfill immersive live streaming expectations, but it does change how they do it.

    Popular brands are increasingly reaching out to live streamers with sponsorships. The partnerships formed with celebrities and influencers allow them to target demographics effectively through live streaming without running afoul of regulations or creating a perceived breach of privacy.

    4. The Rise of VTubing

    Recent changes in how content creators think about interactive experiences aren’t just due to evolving live streaming trends. Technological innovations also contribute to more immersive experiences. They include virtual-reality live streaming, often referred to as VTubing.

    For those not in the know, VTubing involves streaming content using a virtual avatar rather than a video image. VTubers often use real-time emotion capture technology to control their avatars, eliminating the bounds of physical limitations and allowing content creators to present their online personas differently.

    Last year was the best yet for VTubers, who generated over 1.1B hours watched in 2023. There’s no reason to think the tides will turn on this trend, as more people than ever are embracing it. Much of the trend is likely due to increased popularity and broad acceptance of virtual reality.

    As the technology required to support VR and AR streaming continues to improve, it’s also becoming more accessible. Falling prices are attracting more consumers, who then go on to become VR live streaming viewers. They attend virtual concerts, events, and meetings, helping to support the ongoing shift toward VR and AR and increasing the popularity of all forms of VTubing.

    As we said at the beginning, the world of live streaming is complex, so it should come as no surprise that the most important trends interact. In this case, virtual reality dramatically changes how live streamers create interactive content.

    So far, most VR live streams utilize forms of interactive content similar to those of their more traditional peers. However, VR and AR VTubing create unique opportunities for creative minds. In 2024, expect to see new forms of interactive live streaming leveraged to create connections with viewers, increase attendance at virtual events, and promote products.

    5. Greater Attendance at Special Events

    Special events hosted by live streamers are becoming more popular. In 2023, they constituted some of the most-watched content on YouTube Live, Twitch, and Kick. Examples of this trend include Ibai’s La Veleda Del Ano 3, WestCol’s Stream Fighters 2, and Squeezie’s GP Explorer 2.

    Each of these live streaming special events set new records for peak views on at least one platform. However, that’s not the most important thing to watch when it comes to changing industry trends. People watching market trends are more interested in their year-on-year growth, which has been impressive.

    High-value brands are taking notice. They are beginning to sponsor not just individual live streamers or influencers but specific events. Ibai’s boxing event is a fantastic example of this. The first virtual event, held in 2021, had a few minor sponsors, JD Sports and Everlast. In 2023, the third event was sponsored by big names like PlayStation, Samsung, Coca-Cola, and others.

    Brands paying attention have noticed how effective these VR events are for advertising. As more household names continue to join in as sponsors, the budgets and the aspirations of the live streamers organizing the events should only grow in 2024.rnrnIf there’s one specific sub-sector of VR special events to watch, it’s awards shows. They attracted much attention in 2023, and experts believe viewership will only rise in 2024. This trend is good news for content creators, who organize virtual events and have the opportunity to reach new audiences by winning prizes.

    6. Niche Communities Are Picking Up Steam

    As live streaming becomes more popular and goes mainstream, niche communities, and micro-influencers are starting to gain steam. This may seem contradictory, but the rise of influencer culture, brand sponsorships, special events, and other major industry changes that draw in new viewers and consolidate existing audiences has propelled them forward

    Content creators who focus on niche audiences can cater to small, specialized online communities with specific interests instead of trying to appeal to as many people as possible simultaneously. The creators and micro-influencers who take this approach build deep connections with audiences and create highly engaged, loyal followings.

    The pervasiveness of this trend becomes clear when we look at the numbers. The global niche streaming market saw a 27.4% CAGR in 2023, and recently, 82% of Gen Z viewers indicated that they specifically seek out niche communities with personalized content.

    In some cases, these niche live streaming communities exist as part of larger, more mainstream platforms. Others take things one step further and seek out or create niche, entirely separate video platforms. Either way, it creates opportunities for content creators who are just getting started and haven’t yet found ways to reach wider audiences.

    7. More Tools for Multistreaming

    Multistreaming is nothing new. Content creators have been diversifying their live streaming presence across platforms for years. They often stream on YouTube, Facebook, Instagram, Twitch, and Kick simultaneously, allowing them to reach broader audiences to maximize exposure.


    An illustration of multistreaming live.

    Even as other trends like niche live streams and micro-influencing continue to gain steam, u003ca href=”https://www.epiphan.com/blog/how-to-multistream/”>multistreaming> is becoming more popular. Of course, part of the reason this trend is still evolving is that constantly new platforms are coming out that either cater to live streaming specifically or incorporate it into other forms of content creation

    Part of the reason that more live streamers than ever are multistreaming is also that established platforms continue to offer more tools and integrations that streamline the process. In years past, it used to be a challenge to manage multiple streams simultaneously. Now, as long as content creators have the right hardware and software to do so, they can multistream much more efficiently.

    8. Global Markets Are Shifting

    More traditional forms of live streaming, including virtual events and interactive streaming, that use standard equipment, have been popular the world over for long enough that every region has its share of creators and influencers. However, the global markets are still shifting in two ways that are important to watch.

    The first is that platform availability is changing where the world’s most popular live streamers are doing business. Twitch pulling out of South Korea is a perfect example. When Twitch announced at the end of 2023 that they would cease all operations in the country due to prohibitively high network fees in February 2024, 19 of the top 20 most-watched VTubers were based on the platform.

    These creators are independent. They are not affiliated with agencies or brands. At the beginning of the year, they all had to decide which platforms to use as Twitch shut down. Most opted for YouTube Live, AfreecaTV, or the new South Korean platform CHZZK. This influx of content creators and viewers changed the global live streaming landscape

    The second way that the global live streaming scene is changing is that some nations’ live streaming sectors are growing while others are falling. China, specifically, appears slated to make big moves in 2024.

    Viewers from different regions of the world have unique tastes. In Southeast Asia, the most watched streams are represented by the mobile gaming industry.

    China is not the only country with a growing mobile gaming live streaming sector. In 2023, Battlegrounds Mobile India generated 34% more hours watched on YouTube Gaming than it had in 2022, and that trend is set to continue.

    9. Evolving Use of AI

    Artificial intelligence became popular in the live streaming industry last year. Content creators had already been using assistant bots and media creators. The difference is that now, AI streamers are gaining popularity

    Vedal987 is a great example. Also known as Neuro-sama, the AI streamer generated 5.38M hours watched in 2023. The AI can interact with viewers through chat, react to their submitted photos, and create an immersive experience.

    Currently, AI streamers are the exception rather than the rule. The primary role of AI in the live streaming industry is as chatbots associated with human live streaming personalities. The bots perfect themselves over time and effectively moderate chats without altering content creators’ brands.

    Many industry observers believe that AI will take on a new role in 2024, further increasing the popularity of VTubing. AI can create VTubing avatars for far less than it costs to purchase the expensive 3D models and rigging setups currently used by the most popular VTubers

    Because AI is constantly evolving, there’s no way to know how it will be used by the end of 2024. What’s clear is that AI is here to stay and content creators are already finding new and innovative ways to incorporate it into their brands.

    2024 Will Be an Exciting Year

    We have now discussed everything from changes in how content creators are interacting with their existing audiences to anticipated global market shares for 2024. All these changing trends may feel overwhelming but don’t worry. There has never been a better time to get into live streaming.

    Content creators have more tools at their disposal than ever for creating unique videos, interacting with viewers, building loyal fan bases, and acquiring sponsorships. Whether you’re new to live streaming or have been treating it as a hobby but want to make it into a career, now is the time to invest in better equipment and make sure you’re up on the current trends.

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    19 Tips To Make Your Live Video Streaming Event Successful https://www.epiphan.com/blog/19-tips-to-make-your-live-video-streaming-event-successful/ https://www.epiphan.com/blog/19-tips-to-make-your-live-video-streaming-event-successful/#respond Thu, 18 Apr 2024 20:55:07 +0000 https://www.epiphan.com/?p=173550 In 2024, live streaming adapts to evolving audience expectations, embraces VTubing and niche communities, and explores AI integration for immersive experiences.

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    Live streams serve multiple purposes. They create a sense of community while allowing a business to expand its reach. Companies use these events to increase brand awareness and encourage customer engagement. Live events are an excellent way to generate revenue while connecting with the target audience.

    However, you must handle the live stream properly to see these benefits. Many people feel they know how to live stream only to have their event be a dismal failure. The following live streaming tips reduce the risk of this happening.

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      1. Determine the Goal of the Live Stream

      What do you hope to accomplish with this broadcast? Do you want to bring in new viewers or generate additional leads? Having a goal in mind simplifies the planning process. To boost sales, the live stream might launch a new product or service. To grow the audience, the broadcast could share breaking news in the industry. A well-planned broadcast is easy to repurpose after the event as demand-gen content.

      2. Select a Topic

      Narrow the options to a single topic the broadcast will cover. Determine what the message of the broadcast should be. When you know the topic thoroughly, you can speak knowledgeably. Your confidence when doing so will come across in the broadcast.

      Focusing on one theme allows viewers to associate with the topic. Keep a narrow focus throughout the event. This focus allows you to showcase your expertise and thought leadership. The audience will feel as if they gain value from participating in the live stream.

      Determine the format of the live stream. Some topics are well-suited for question-and-answer sessions. When launching a new product, you might do a reveal or a how-to video. Interviews and behind-the-scenes broadcasts also draw people in.

      3. Hire a Crew

      Many people do live streams on their own using nothing more than a mobile device. These productions typically are of low quality and don’t present a professional image. Don’t make this mistake. Hire a crew to help you produce a quality live stream that attracts viewers for the right reasons.

      The crew may engage with viewers throughout the event, man cameras, help with product how-to videos, and more.

      At a minimum, spend the money to bring in an event producer and sound technician. Once these individuals are in place, determine if additional crew members are needed. The number of workers required typically correlates with the size of the broadcast.

      4. Choose One or More Target Destinations

      Some live streams only appear on one marketing channel to increase the fan base on that channel. Other broadcasts appear across multiple platforms and reach a broader audience. Know which channels the target audience prefers to meet them where they are.

      Determine when members of the target audience spend most of their time online. Know what barriers exist for these members and how to work around them. Work schedules and time zones are two factors that you need to consider when deciding when to hold the live stream and draw the largest audience.

      Experts recommend establishing a consistent schedule for live streams. Viewers know when to expect new content. This information allows them to plan for future broadcasts and to share these events with others who might also be interested in the content.

      5. Invest in Quality Streaming Equipment

      Viewers won’t stick around if they cannot see or hear the video. Invest in quality equipment for the streaming event to draw viewers in and keep them engaged. Many people believe the best way to live stream is with a phone or mobile device, as they can broadcast anytime and anywhere. However, a live stream that is of low quality makes them appear unprofessional and ill-prepared. High-quality streaming equipment is an investment in the future, so budget for excellent equipment.

      A high-quality camera provides better resolution, but you may have a shaky picture if someone holds the camera during the event. Purchase a tripod to prevent this common problem. Upgrade audio equipment for clear sound, and purchase a lighting scheme that allows everyone to be seen in their best light.

      Internet bandwidth also plays a role in a successful live stream. Estimate the number of simultaneous viewers and make certain the bandwidth can handle this volume. Update your device and install video compression software to deliver the broadcast. While it may be easier to grab a phone or mobile device and start shooting, doing so could leave viewers with an unfavorable impression. Avoid this by making high-quality equipment a priority.

      6. Consider Multistreaming

      A person new to live streaming might use one camera for the entire broadcast. Allow your event to stand out by using multiple cameras to provide different angles throughout the show. Purchase a video switcher to move seamlessly between these devices during the broadcast. Adding logo overlays, subtitles, and other computer inputs into the live stream is effortless with this device.

      Multiple microphones or a podium mic add a new level to the broadcast. Invest in an audio mixer to send audio to the video stream. Test this equipment before the event to confirm all pieces work together.

      Epiphan Pearl 2. An all-in-one live video production system for live streaming events.

       

      7. Create an Outline

      One of the most important live streaming tips a person can receive is to prepare an outline for each broadcast. This outline ensures the event follows a logical order. It also helps the host remember all the points they should cover during the broadcast. Focus on building a framework of points rather than writing a script. The script will sound forced and unnatural, which viewers don’t like.

      Increase engagement by offering content that cannot be found elsewhere. Use animations to grab a viewer’s attention. Elements such as these ensure the event is memorable to the viewers.

      Many people choose to use a storyboard for this outline. This storyboard helps you visualize the sequence of the broadcast. When creating this storyboard, determine which format to use and create frames for each segment of the live stream. Include talking points and engagement cues to keep viewers engaged. List different shots and angles on this storyboard, along with camera movements and transitions. Make adjustments to the board as needed until you have the perfect outline for the event.

      8. Build a Set

      Create a backdrop for the event to ensure background elements don’t interfere with the delivery of the desired message. A clean and uncluttered workspace suggests to the viewer that you are in control. The first impression sets the tone for the entire relationship, so make certain the set presents the image you want it to.

      9. Test the Connection

      Never plan a live stream until you have a stable internet connection. No viewer wants to sit through a live stream that constantly buffers. A stable connection remains one of the biggest challenges for hosts. One of the easiest ways to avoid this challenge is through the use of an ethernet cable and a dedicated connection. No other system will connect to the network and interfere with the event. Test the internet speed before going live on the day of the event using a site such as speedtest.net.

       

      10. Promote the Event

      People can only view a live stream when they know it is occurring. Promote the event a few days in advance, using multiple channels to do so. Ask guest speakers to do the same, as they can draw more viewers in. When promoting the event, always share the date and time of the live stream along with where viewers may find it. Tease the topic to generate additional interest.

      Post the event regularly on social media and through email marketing. People lead busy lives and these reminders ensure they don’t miss the event. Use a hashtag to make sharing the broadcast easy and create buzz. This hashtag makes it easy for followers to interact with the brand and the live stream. On the day of the event, post reminders and teasers to drive real-time traffic to the live stream.

      11. Prepare Guests

      Prepare guests before the event to ensure a successful broadcast. Confirm their system meets the basic requirements to join the broadcast and provide a calendar invitation that outlines the steps to join the event. Share a list of topics and questions to be asked, so they know what to expect, and invite them to join a dry run of the event. Ask guests to join the event ten minutes before the broadcast goes live to address any issues and prevent delays.

      12. Conduct a Practice Run

      A practice run is the equivalent of a dress rehearsal. It provides you with the opportunity to confirm all equipment works correctly and practice your delivery. Use this time to uncover any potential problems and find solutions before the event.

      13. Add Graphics

      Add titles and graphics to provide viewers with a seamless experience. Incorporate the brand colors and logo to increase brand visibility. However, don’t overwhelm the viewers with text. Limit the use of titles and text to the beginning and end of the live stream. You may also use it to introduce new topics or guest speakers, but keep it to a minimum elsewhere.

      14. Countdown to the Event

      Viewers may wish to join the stream early to guarantee they don’t miss anything. Other viewers might forget about the event if they don’t receive reminders when the event is quickly nearing. Create a countdown timer to generate excitement, provide a gentle reminder of the live stream start time, and help those who live in other time zones know when to log on to watch. This time may begin several hours before the event, or you might start it 10 or 15 minutes before the event launch time. It is a matter of preference.

      15. Engage With Viewers

      Establish a system where you can respond to comments during the broadcast. Assign a person to monitor the feed and share questions that will add to the broadcast. This engagement helps you build a strong relationship with listeners and will encourage them to return for future events.

      16. Conclude the Live Stream

      Many hosts allow the screen to fade to black when the event ends. Don’t waste this valuable time when many viewers remain online and focused on the screen. Use the blank space to share information about yourself, your organization, or the event.

      17. Collect Data to Improve Future Live Streams

      Select a platform that collects data so you gain insight into what works and what doesn’t. Learn who attends these events and how often they play the content. Are viewers dropping out before the stream ends? If so, where do they leave? Discover how much time they spend watching the video and what device they use when doing so. Certain platforms provide information about which brand device the user is viewing the content on and more.

      With this information, you gain a better understanding of the viewers’ interests. Qualifying prospects becomes easier and you can learn what viewers like. Bring this information together to make live video streaming events more successful in the future.

      18. Extend the Lifespan of the Live Stream

      People might miss the live event because they have prior commitments. Offer replays to get more from the broadcast. You may also take pieces from the broadcast and use them as marketing materials or to tease future events. Pull clips from the event and share them on social media to generate interest in future broadcasts and come up with a sizzle reel to post on your website. One live stream can go a long way when you know how to leverage the material.

      19. Request Guest Feedback

      Guests play an important role in live streams. They take an active part in making the event a success and can provide insight into what worked for them and what didn’t. Their input provides you with a different perspective on the live stream. Use this information to better meet the needs of guests in the future while improving the overall experience for all.

      You must prepare for a live stream thoroughly. Any detail overlooked during the planning stage could lead to an event that is a dismal failure. During this broadcast, you connect with real human beings, and the presentation of this event plays a major role in their perception of you or your organization. Never lower your standards when hosting a live stream. No broadcast is better than a live stream with issues.

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      Why Your Brand Needs a Live Streaming Video Marketing Strategy https://www.epiphan.com/blog/why-your-brand-needs-a-live-streaming-video-marketing-strategy/ https://www.epiphan.com/blog/why-your-brand-needs-a-live-streaming-video-marketing-strategy/#respond Thu, 18 Apr 2024 20:54:58 +0000 https://www.epiphan.com/?p=173558 Live streaming offers unparalleled opportunities for brands to build connections, expand reach, and achieve measurable results in marketing campaigns.

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      Once the internet went public back in the early 1990s, it transformed the way the world works. It brought about evolutions in learning, working, shopping, and many other aspects of our lives. Of course, it also revolutionized entertainment and the way people communicate. It completely altered marketing for businesses across the globe as well.

      Within only a few years, live streaming came into play. In the beginning, it was a little-known niche with a minimal audience. It was mainly used for concerts, sports, and other major events. Today, though, companies can use live streaming marketing to their fullest advantage. With this increasingly popular tool, they can make virtually any occasion a major event whether it’s a product launch, a demonstration, or simply an attempt to stay fresh on customers’ minds.

      Bringing the Benefits of Live Streaming to Your Brand’s Marketing Strategy

      Today’s businesses are on a constant mission to find new, more effective ways of reaching the public and promoting themselves. Several options are available at this point from paid ads and email marketing to SEO and conventional print mail. Social media and content marketing are also essential components of any solid strategy.

      All that being said, live streaming marketing helps take those channels to entirely new levels. It can benefit your brand in numerous ways. Consider some of the reasons you should start live streaming now to take advantage of this incredibly effective marketing outlet.

      Building Connections With Your Audience

      Building stronger connections with your audience is one of the key reasons to add live streaming to your marketing strategy. People can only read so much into your brand’s personality and values through your website and social media. Even pictures and recorded videos can’t fully showcase what makes your company unique.

      Live streaming can highlight those aspects, though. It lets you get your story out there. It gives you a chance to promote not only your products and services but what your company is all about. It makes your brand seem more human and allows people to get to know your company on a deeper level.

      Beyond that, it lets you do all that in real time where viewers can interact with you right there in the moment. You can answer their questions, address their comments, and take in their feedback as it’s coming in rather than waiting until after the fact to respond to them. All that creates personal connections between your brand and its customers and prospects.

      In turn, it builds trust, helps you make conversions, and leads to repeat business. According to recent reports from the marketing sector, live streaming can boost conversions by up to 30 percent or even more in some cases. Sales spurred by live streaming reached an estimated $25 billion last year, and they’re projected to soar even higher in the years to come. At the same time, the personal connections it creates can greatly increase customer retention and repeat business.

      Expanding Your Reach

      Another advantage of streaming video marketing is the ability to greatly expand your reach. In-person events allow your company to connect with local customers, but even then, you’ll only reach so many people. Videos aren’t held back by geographical barriers, but again, they don’t create quite the same connections.

      Live streaming, on the other hand, comes with many of the same benefits as in-person events, and it’s global. People across the planet can come together to view your live sessions as long as they have internet connections and you have the right streaming platform and equipment. Using live streaming in your marketing efforts could take your reach from a handful of people to potentially millions.

      Greater Flexibility

      Flexibility is also a major boon for businesses that incorporate live streaming into their marketing strategies. You can host live events on your company’s website where people will be right there with the products and services you offer. You can also host events on social media where more people are likely to see and share them. More than 22 percent of social media users watch live content, and that number is constantly growing.

      Even better, you don’t have to choose just one. You can host different events on different social media platforms. From YouTube and Instagram to TikTok and Twitch, you’ll be able to reach all niches of your target audience. You can also tailor your live streaming marketing based on the demographics of the people who will be watching them on various platforms.

      Aside from the flexibility of being able to choose your venue and customize content accordingly, streaming video marketing gives you opportunities to market in different ways.  As mentioned earlier, you can use live streaming to spread the word about product launches. It’s also perfect for advertising upcoming sales and endless other occasions.

      You can stream question-and-answer sessions about any number of topics, including your industry as a whole, how to get the most out of your products, and how your company operates. Use this marketing outlet to promote contests and giveaways. From there, use it to announce the winners of those events. Those are only a few of the possibilities.

      That level of flexibility and versatility gives you countless ways to reach customers and prospects. You can use live streaming to target different segments of your audience and people in various stages of your conversion funnel. It’s a great way to speak to everyone no matter what they want to hear.

      Practicality and Profitability

      Live video streaming marketing is also a practical and profitable way to promote your brand. It’s not overly complicated or costly when compared to certain other elements of your marketing strategy. In fact, all you really need to get started are a camera, an internet connection, and a few other pieces of equipment. In fact, you could, technically, use your phone and a live streaming app initially.

      Keep in mind, though, that using the bare basics for live streaming could hold you back. It’ll affect your video quality and may limit your reach. Once you start to gain more viewers, a phone and an app probably won’t be enough to give them the experiences they’re looking for. Additionally, you need to plan your live videos well to keep viewers coming back for more.

      As your efforts start to pay off, you can always upgrade to more high-tech equipment. It’ll give you higher-quality streaming and provide your viewers a better experience. It’ll also give you added versatility so you can take full advantage of all the potential benefits live streaming marketing has to offer.

      Regardless of where you start, live streaming is bound to pay off in the long run. It generates some of the highest ROIs in the marketing world. Those returns tend to cycle higher and higher as a company’s brand awareness grows. While you can’t expect to go global and see sales skyrocket with a few short streaming sessions, you’re sure to get back what you put into this portion of your marketing strategy plus far more.

      Improved Visibility

      Live streaming marketing will improve your visibility as well. On the most basic level, it gives you more content to showcase across a broader range of channels. That makes people more likely to see your content and share it.

      As long as it’s valuable, high-quality content, Google will take notice. That’ll help improve your search engine rankings and make you more visible when people search for the products and services you offer. You can take that up a notch by tagging your events based on what’s trending and using the right keywords when promoting them.

      Aside from that factor, social media sites promote live streaming over other types of content. When you go live, your events will be more likely to appear at the tops of people’s feeds. Those who follow you will receive helpful reminders of your events as well, so they’ll be less likely to forget about them.

      That added visibility will keep you fresh and relevant in the eyes of your followers, which could further improve your search engine rankings. It’s a beneficial cycle if you approach it in the right way. Remember, though, that your live feeds need to benefit viewers in some way, such as entertaining them and giving them valuable information. Otherwise, your engagement rates could drop and take your rankings and visibility down with them.

      Measurable Results

      Live streaming gives you measurable results too. You’ll be able to see how many people attended your events. Some streaming platforms give you tools to use for determining viewers’ demographics. Those include their age ranges, genders, and locations. If you stream across multiple channels, whether at the same time or with different events, you can measure which platforms viewers watch your live streaming marketing from.

      Certain platforms and analytics tools can give you information like how long viewers watched and how they interacted with your content. You can gain a great deal of insight from those resources, not the least of which speaks to the cost-effectiveness, visibility, and reach of your live video streaming. It’ll help you measure just how popular and effective this portion of your marketing strategy really is.

      Improving Your Marketing Campaigns

      You can also take the measurable results you get from live streaming to hone your entire marketing campaign. They’ll show you how to improve your live events to draw in more people, keep them interested, and encourage them to interact. They’ll also help you determine which social media platforms and other online venues are bringing you the most attention and which ones may not be quite so worthwhile.

      Those metrics aren’t limited to your live streaming marketing, either. They can extend to all aspects of your marketing strategy. As such, they’ll help you better reach your target audience no matter where or how they find you. They may even prompt you to branch out into audiences you hadn’t thought of marketing to before. Using the analytics tools available from live streaming platforms will maximize the effectiveness of your marketing efforts and budget.

      It’s What the People Want

      Finally, consider this: people are increasingly leaning toward live streaming as their content of choice. By some accounts, at least 80 percent of viewers prefer video over reading a post, and the majority of those favor live streaming over on-demand. That applies to people on social media as well as other channels.

      On a global scale, people spend approximately 25 percent of their viewing time on live streaming versus on-demand video. People generally watch live content about 10 minutes longer per sitting than recorded videos as well. During the pandemic, live streaming views surged by more than 100 percent. Many analysts expected that figure to drop drastically after shelter-in-place mandates were lifted. Instead, it has continued to grow by anywhere from 10 to 15 percent per year.

      Live streaming marketing is expected to give rise to more than $130 billion in sales within the next couple of years. Some sources say that consumers are up to 60 percent more likely to make purchases after watching live marketing videos than after seeing ads or reading about products.

      People love this type of marketing because it highlights products, their uses, and their value. It also allows consumers to ask companies questions about their products and services directly rather than indirectly. Of course, there’s also the bandwagon effect to think about. That’s a powerful tool in its own right, and few things bring it out quite as effectively as a live event. In short, live streaming is what the people want, so why not use that to your advantage.

      Making Live Streaming Video Part of Your Marketing Strategy

      Several marketing solutions are available to today’s businesses. Companies can promote themselves in person, online, on television, and in writing to name a few options. Live streaming has risen to the forefront of the marketing sector. It’s an effective way for your brand to connect with customers and prospects, and it’s what your target audience is looking for. With all that being the case, why not harness the power of live streaming and make it part of your marketing strategy?

      The post Why Your Brand Needs a Live Streaming Video Marketing Strategy appeared first on Epiphan Video.

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      NDI® and NDI|HX for network video production https://www.epiphan.com/blog/ndi-ndihx-network-video-production/ https://www.epiphan.com/blog/ndi-ndihx-network-video-production/#respond Fri, 24 Feb 2023 17:32:25 +0000 https://www.epiphan.com/blog/blog-template-copy/ Learn how to get more video inputs cheaper using NDI over the Gigabit Ethernet than HDMI or SDI starting right now with your existing gear.

      The post NDI® and NDI|HX for network video production appeared first on Epiphan Video.

      ]]>

      If you’ve heard the acronym NDI and wondered how it can help your live video productions, you’ve come to the right place.

      We’re here to answer the most frequently asked questions about NDI, NDI|HX, bandwidth speeds, and how the protocol gives you more options to create video.

      Jump to

        What is NDI video?

        Network Device Interface, or NDI®, lets you transmit and receive broadcast-quality, low latency over existing LANs using cost-effective CAT5/6 cables and the quality is virtually lossless.

        NDI allows the flexibility to choose from a wider variety of video input sources. Across the same network, you can access multiple cameras, software on computers, mobile devices, and more on the network using a single LAN port. No expensive multiple-port HDMI switches or SDI routers are needed.

        The number of NDI sources you can add to your network is practically limitless. To access NDI devices across subnets, you can manually enter the IP address of devices on those other subnets using NDI Access Manager.

        With NDI, taking your video production to a different location is a lot simpler without a whole mess of HDMI and SDI cables to manage. All your video sources are readily accessible from anywhere over the network. CAT5/6 cables are also a lot cheaper than traditional SDI or HDMI cables.

         

        NDI and network bandwidth

        High Bandwidth NDI, as the name suggests, uses a lot of local bandwidth to share audio and video. This is because the protocol transmits high-quality, low latency, uncompressed video streams that are virtually lossless. Every pixel captured by the camera’s sensors is sent without any reduction – resulting in a lot of data.

        Transmitting uncompressed video, especially at higher resolutions, requires at the very least a Gigabit network, though the ideal transfer speeds ultimately depend on the number of concurrent High Bandwidth NDI streams.

        A single 1920×1080@30 fps NDI stream needs approximately 100 Mbps of dedicated bandwidth.

        The bandwidth required will change, however, depending on the resolution, framerate, and how much motion is being captured by the camera. For example, a 1920×1080@60 fps NDI stream requires 150 Mbps. Meanwhile, a 4K@30 fps NDI stream is roughly 250 Mbps.

        It’s recommended to leave approximately 25 percent of headroom so that the signal remains smooth just in case any unexpected network traffic pops up during production.

        So, if you have three PTZ cameras sending their video to an Epiphan Pearl-2 at 1920×1080@30 fps, that’ll cost you approximately 300 Mbps of bandwidth. If the Pearl-2 is also outputting the NDI stream in 4K, that puts your bandwidth at 550 Mbps. Reserving 250 Mbps for the suggested headroom, three sources and one output already totals 800 Mbps, just enough for the Gigabit network to handle the transfer

        Resolution / FramerateHigh Bandwidth NDI MbpsNDI|HX Mbps
        1920×1080p@301008
        1920×1080p@6015010.5
        3840×2160@3020018
        3840×2160@6025030

        High Bandwidth NDI vs. NDI|HX

        There are two variations of NDI to work with: High Bandwidth NDI and NDI|HX.

        Both are great options for transmitting video and embedded audio signals across a local network, the main difference between them being compression and latency.

        High Bandwidth NDI is uncompressed and requires a lot of bandwidth to transmit. NDI|HX is the high-efficiency alternative, functioning almost exactly the same way but requiring significantly less bandwidth thanks to the advanced compression  – making it an ideal choice for any environment where bandwidth is limited. The high efficiency of NDI|HX will add some latency compared to the High Bandwidth version, but at most, it’s only a frame or two. Audio is uncompressed in both High Bandwidth NDI and NDI|HX.

        Here’s how much dedicated bandwidth is recommended for NDI and NDI|HX:

        • A single 1920×1080@30 fps High Bandwidth NDI stream needs at least 100 Mbps of dedicated bandwidth
        • A single 1920×1080@30 fps NDI|HX stream needs 8 Mbps of dedicated bandwidth

        It’s worth noting that these figures are estimates and the actual bandwidth required will vary based on resolution, framerate, and motion.

        NDI|HX allows creators to take advantage of almost identical, exceptional quality without worrying so much about bandwidth availability. Of course, the bandwidth available should always be something to consider, but NDI|HX was designed to work over low-bandwidth networks.

        Available NDI tools

        More and more software applications like Zoom, Microsoft Teams, Skype, NewBlueFX, EasyWorship and others offer native NDI support.

        To help spur adoption, there are free NDI plugins for popular applications like VLC and Adobe Creative Cloud. For all the rest, NDI offers simple-to-install free tools. For example, NDI Screen Capture lets you turn a computer into multiple NDI inputs that any other NDI device on the network can access. You can define live video sources like the computer’s webcam, the full-screen display, different windows or combination of windows. Even different software applications running on that computer can be converted into an NDI input.

        A couple more options include the NewTek NDI Connect and the NDI|HX Camera app (available for a nominal fee). NewTek Connect makes any camera or device connected to a computer’s capture card (or the local webcam) available to other NDI systems on the LAN. And NDI|HX Camera converts the output from iOS devices and Android phones into NDI video inputs. If you want to take your content further and out onto the WAN, consider using SIENNA Cloud for NDI.

        The many free tools and flexible options that are available are definitely helping to drive adoption.

        NDI adoption

        Adoption of NDI is spreading since its introduction to the public early in 2016. Designing NDI into your AV system is getting easier as more hardware and software options become available. There are also more NDI enabled cameras to choose from companies like PTZOptics, or Panasonic, as well as full-featured video production systems like the Epiphan Pearl-2 that support NDI and NDI|HX. Additionally, Pearl Mini can support up to two NDI|HX inputs, making it a perfect choice to build a small studio.

        If you already have existing cameras and AV equipment, NDI is still within your reach. You don’t have to make a huge commitment to switch over all your gear. NDI converters are readily available. These converters connect existing NDI unaware HDMI or SDI video sources to the network – and convert NDI into HDMI signals for your average monitor or video projector. NDI converters range in price and features. For example, the BirdDog Mini offers 1080p60 NDI encoding, 1080p60 NDI decoding, tally, and power over the Ethernet.

        NDI AV system adoption

        Practical NDI applications

        Here are some practical ways you can start using NDI.

        NDI for live events

        Using NDI can offer several advantages when capturing live events such as lectures, conferences, or performances.

        NDI eliminates the need for cabling, which can be challenging to set up and manage. By connecting cameras and other devices to an all-in-one production system like the Pearl-2 or Pearl Mini, everything you need to stream or record the live event is acquired in less time and in a much more organized fashion.

        If the live event uses presentation software like Microsoft PowerPoint, this can easily be added to the LAN using the free NDI Screen Capture or NDI Screen Capture HX. With this app, the presentation computer becomes another NDI input for your video production system to ingest. It can be added to Pearl-2 or Pearl Mini like any other NDI or NDI|HX source, recorded, streamed, and switched between as needed for the production.

        Certain venues won’t have the network bandwidth required for an effective NDI production. It is possible to work around this, however. With NDI Bridge, you can securely connect two entirely different NDI networks from anywhere in the world. This is particularly useful for remote production workflows or transmitting signals to other locations.

        Adding remote guests to broadcasts with NDI

        Adding a remote guest to a live production was once a tricky proposition. However, with the addition of NDI-out to all major video conferencing apps such as Microsoft Teams, Zoom, and Skype, it’s possible to bring the remote guest’s audio and video to your production tool or system of choice.

        When enabling NDI-out on Microsoft Teams, Zoom, and Skype, the feeds can be ingested by Pearl-2, allowing you to switch, record, and stream video with these remote sources as well as any physical input available. Create interesting layouts with NDI inputs using the built-in custom layout editor and add text, custom backgrounds, and transparent images.

        Using NDI for meetings and conferences

        The top video conferencing platforms all feature an NDI-out function, but they also accept NDI Webcam Input. Any NDI-enabled camera, including mobile devices with the NDI|HX Camera app, can be used in place of a laptop’s built-in webcam, which allows meeting participants in far greater quality.

        Taking this a step further, adding NDI-enabled PTZ cameras to any conference room can elevate the quality of town halls, conferences, webinars or trainings being broadcast internally or to the public. Connect the cameras to the network, acquire the signals in a video production system, and create a dynamic, switchable program that’s either being sent to a content delivery network or directly into the computer hosting the video conferencing app.

        If your video production system outputs NDI like Pearl-2, ingesting the NDI becomes an easy and inexpensive process. Install the free NDI Virtual Input software on the computer that’s running your conference software. Then, your switched NDI program appears like any other connected webcam source that you can select using the conference software.

        Graphic overlays with alpha channel

        With NDI, you don’t need to use the HDMI ports on your production gear to connect an effects computer. All your video sources including your computer generated effects connect through the LAN port. This also lets you offload chroma keying from your production equipment for better performance so you can worry less about chroma effects.

        Overflow rooms made easy

        Stream NDI output to overflow rooms to accommodate larger audiences without a lot of planning ahead. Quickly and easily connect video from one room to another using the existing LAN connections in the rooms. An inexpensive NDI converter is all you need to convert the NDI video to HDMI that you can feed into a common monitor or room projector.

        NDI and NDI|HX FAQ

        Is NDI free?

        Yes! NDI is free to use. Costs only come from acquiring the hardware or software licenses. But the ability to access NDI is free.

        Should I use a hardware or software encoder with NDI?

        While software encoders have advantages, the reliability and performance of hardware encoders make a huge difference when working with NDI.

        Software encoding needs computers with state-of-the-art GPUs and ample memory to operate efficiently in an NDI workflow. If the computer doesn’t meet these high standards, it may crash or freeze while trying to process the uncompressed video. Software encoding also has been known to add latency to the NDI feeds.

        Hardware NDI encoders, like the Pearl-2 or Pearl Mini, were designed explicitly to encode video, obtaining high-quality video and audio with no additional latency or competing programs.

        How do I find my NDI sources?

        There are a few ways to find your NDI sources. It depends on the devices being used.

        If you’re using an NDI camera, start by logging in to the camera’s interface and making sure NDI is enabled. Once enabled, you can check the stream using NDI Studio Monitor.

        The NDI discovery server, available in the NDI Software Developer Kit, can help you find your NDI sources as well. The NDI discovery server automatically discovers NDI sources on the network and provides a list of available sources that can be accessed by authorized users without having to manually search for their exact network location. To make sure each user has the appropriate access to NDI devices on the network, the NDI Access Manager app allows network administrators to set permissions and control access.

        How do I connect my NDI sources?

        If you’re connecting an NDI source to a Pearl, access the device’s admin panel.

        In the Inputs menu, click Add input. The Add input page will open with all available NDI resources listed.

        If it’s there, you can press Add and your NDI source will be connected to Pearl. If you don’t see it, enter either the “Group name” if it’s been assigned a group or the IP address of the NDI device in the “Extra source IP addresses” field to discover and receive the signal.

        How does NDI transport audio?

        Although NDI is commonly associated with video sharing, it can transport both video and audio over networks.

        NDI can transport up to 16 channels of uncompressed, high-quality, low latency, 48 kHz, 24-bit audio data in the same stream as video in three ways: embedded audio, analog audio, or digital audio.

        The most common way of transporting audio via NDI is by using embedded audio. With embedded audio, the audio data is carried within the video signal, making it easier to keep the audio and video in sync and allowing multiple audio channels to be carried within a single NDI stream.

        To transport analog audio via NDI, it must be connected to a physical, NDI-enabled device like a mixing console that converts the analog audio to digital.

        Transporting digital audio via NDI can be accomplished with the Audio Direct tool. This set of Virtual Studio Tools (VST) audio plugins allows virtually any audio software to select, receive, and generate multichannel audio.

        Wrap up

        NDI opens up new opportunities to make your live video production workflow easier and more flexible. You can save money on cables and infrastructure by using the existing Ethernet network and gain easy access to a lot more video sources at broadcast quality. There are free plugins and tools to help you start incorporating NDI into your current AV system right away.

        If you’re considering a new AV system and want to start taking advantage of the benefits of NDI, an all-in-one video production system like Pearl-2 makes a lot of sense. Pearl-2 accepts multicast and unicast NDI sources, as well as high-efficiency NDI|HX. Pearl Mini also accepts NDI|HX, allowing to work with any NDI|HX source in low-bandwidth settings.

        With Pearl-2 or Pearl Mini, you can bring in video and audio from a multitude of different NDI and NDI|HX sources, such as:

        • Remote NDI-enabled PTZ cameras
        • Any NDI-unaware HDMI/SDI source using a converter or the free NDI Virtual Input software
        • Webcams connected to remote computers using the free NDI Connect application
        • Output from iOS and Android mobile devices using the NDI Camera app
        • Direct input from NDI-compatible software (Zoom, Microsoft Teams, Skype, EasyWorship, etc)

        NDI output from Pearl-2 is recognized as a webcam and is compatible with other NDI applications and devices that support webcams as an input, like Skype and many more.

        Capture broadcast-quality, low-latency video with more freedom thanks to NDI and Pearl

        Pearl-2 and Pearl Mini support NDI, providing users with more options to acquire high-quality video signals from networked cameras.

        Unlock your NDI workflows

        The post NDI® and NDI|HX for network video production appeared first on Epiphan Video.

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        How to add Microsoft Teams to vMix via Epiphan Connect https://www.epiphan.com/blog/how-to-add-microsoft-teams-to-vmix-via-epiphan-connect/ https://www.epiphan.com/blog/how-to-add-microsoft-teams-to-vmix-via-epiphan-connect/#respond Tue, 20 Dec 2022 16:16:43 +0000 https://www.epiphan.com/?p=166038 Take advantage of a new, simpler, more reliable method of adding Microsoft Teams guests to vMix projects with Epiphan Connect.

        The post How to add Microsoft Teams to vMix via Epiphan Connect appeared first on Epiphan Video.

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        Microsoft Teams and vMix are both powerfully versatile applications. And when creators add Microsoft Teams to vMix, the possibilities for remote production are only limited by the user’s own creativity.

        Up until recently, when vMix users wanted to add Microsoft Teams participants to their vMix productions, they had to rely on NDI. And while Teams’ NDI-out feature does provide broadcast-quality video signals, few users have the network bandwidth to run it reliably.

        Thankfully, it’s now possible to add Microsoft Teams guests and screen share content to a vMix production on any network with Epiphan Connect. Not only is Epiphan Connect a cloud-based solution that’s more practical for users, but there are also additional benefits that will elevate your vMix projects’ production value.

        The best way to produce live events with Microsoft Teams or Zoom

        Compatible with a range of video encoding solutions, Epiphan Connect™ can extract up to nine Microsoft Teams or Zoom participant feeds and transport them into your productions in 1080p and with isolated audio.

        Discover Epiphan Connect

        Contents

          Built to adapt to any network conditions

          Unlike NDI’s reliance on high-speed, local networks to achieve low latency video, the Secure Reliable Transport (SRT) protocol is designed to deliver broadcast-quality content over any network conditions.

          Created with resilient error correction to compensate for packet loss, bandwidth fluctuations, and other connectivity issues, SRT is better suit to share content over the Internet. That’s why Epiphan Connect extracts isolated audio and video feeds from any Microsoft Teams meeting and makes them shareable via SRT.

          By using SRT, a protocol that was built to adapt to the unpredictability of public Internet, Connect removes a huge barrier of Microsoft Teams’ NDI-out feature. Once the feeds are isolated, simply place them into any SRT-enabled production tool like vMix and you’re free to start creating. No need to redo your local network infrastructure. Connect is ready to work as soon as you create an account.

          Learn more about SRT

          If you are looking to send low-latency video over public Internet, consider Secure Reliable Transport (SRT). SRT is a streaming protocol developed specifically to make low-latency, high-quality over-the-network video transmission possible. Learn more about the differences between SRT vs NDI.

          Powered by cloud

          When using Epiphan Connect to get video and audio from Microsoft Teams to vMix, local hardware and networks aren’t responsible the extraction process. That all happens in the cloud.

          The isolated video and audio feeds are securely received directly from Microsoft servers and made available via SRT in your Epiphan Edge account. Because all the heavy lifting is done by servers built for scalability, the resolution of the extracted video is much higher than a standard call: up to 1080p.

          Rather than make your computer do all the work generating, acquiring, and streaming, you can rest easy and let powerful servers shoulder some of the heavy load. This frees your system up for better performance for the actual production.

          Standard call resolution

          Epiphan Connect

          Isolated audio with a single click

          Though Microsoft Teams NDI may deliver broadcast-quality audio, the audio feeds leave a lot to be desired. Whether selecting the primary speaker stream or individual users, the incoming audio is always mixed together. A single track for multiple is an audio engineer’s worst nightmare as it’s impossible to mix.

          When you use Epiphan Connect to add Microsoft Teams to vMix, you have the option of isolating each speaker’s audio. Simply select the “Isolated Audio” when the extraction begins and then you’re free to start, stop, and mix each participant’s audio inside vMix.

          Virtual confidence monitoring

          If you have ever joined someone else’s vMix project as a remote guest, you’ve no doubt felt a bit disconnected from the show. Despite a producer’s best efforts to keep you in the loop, nothing quite compares to seeing the finished product right in front of you.

          With Epiphan Connect, you can help remote guests stay involved in the action the virtual confidence monitor. By enabling the return feed in Connect’s admin panel, a live look at the broadcast is added directly to the Microsoft Teams meeting. Guests can easily see the layouts, switches, and everything else the audience is seeing to keep the broadcast flowing seamlessly.

          connect virtual confidence monitor

          A more reliable way to join

          vMix users already know that the f has a built-in feature to get guests into a project known as vMix Call. This feature, however, is only available with the HD, 4K, and Pro vMix licenses, which cost $350, $700, and $1,200 USD respectively.

          Some users may prefer the native Call feature to live stream with guests, but this method is not without its challenges. For example, vMix Call doesn’t allow participants to share their screens, limiting how guests can contribute to the show. But the biggest issue is actually getting guests to join.

          It’s very common for firewalls to block vMix Call. This can be solved if you have time to do extensive testing and loop in the IT department as needed. But the time to test the vMix Call with guests and the IT team may not always be available.

          Rather than gamble your project’s success on the IT department’s availability, it’s far safer to lean on Microsoft Teams. It’s an app available on every device and trusted by IT professionals around the world.

          How Microsoft Corp leveraged Epiphan Connect

          Learn how Microsoft used our tool to elevate its all-hands event into an engaging video experience.

          Watch the video

          Adding a Microsoft Teams to vMix with Epiphan Connect

          To take advantage of the stream stability, improved video quality, isolated audio, virtual confidence monitor, and streamlined guest experience that Epiphan Connect has to offer, follow these steps:

          Step 1: Log in to Epiphan Edge, select Epiphan Connect, and add the Microsoft Teams meeting URL.

          Step 2: In vMix, select “Add Input” and select Stream / SRT.

          vMix SRT stream

          Step 3: In vMix, select “SRT caller.” In Epiphan Connect, select “SRT listener”

          Step 4: Copy the SRT URLs from Epiphan Connect and add it to the “Hostname” field without the srt:// and the port number.

          The URLs should look like this: extractorbot-97bffb91-d698-47fe-a532-171a64a3224f.connect.epiphan.cloud

          Step 5: Add the port number from Epiphan Connect into the “Port Number” field in vMix

          Step 6: Add the full SRT url from Connect to the “Stream” field in vMix

          Step 7: Record or live stream with remote guests joining the vMix production from Microsoft Teams!

          Epiphan Connect: Produce broadcast-quality content with Microsoft Teams or Zoom

          Featuring Epiphan Connect™ for Microsoft Teams and Zoom

          Epiphan Connect bridges the gap between the convenience of video conferencing and the quality of broadcast.

          The post How to add Microsoft Teams to vMix via Epiphan Connect appeared first on Epiphan Video.

          ]]>
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          How to troubleshoot Microsoft Teams NDI https://www.epiphan.com/blog/troubleshooting-microsoft-teams-ndi/ https://www.epiphan.com/blog/troubleshooting-microsoft-teams-ndi/#respond Fri, 16 Dec 2022 09:14:54 +0000 https://www.epiphan.com/?p=166002 If you’re struggling to get Microsoft Teams NDI up and running, we’re here to help you diagnose the issue and work around the problem so that you can produce exceptional remote content.

          The post How to troubleshoot Microsoft Teams NDI appeared first on Epiphan Video.

          ]]>

          Microsoft Teams NDI has been a tantalizing addition to the premier collaboration app. It has enabled creators to receive high-quality, low-latency video signals for their remote and hybrid productions from an app used by 270 million people. However, NDI is not without its challenges.

          Creators frequently run into issues when working with NDI – not just on MS Teams, but any NDI stream. If you’ve been struggling to get Microsoft Teams NDI up and running, we’re here to help. Read on to diagnose your NDI issues and find out more about fixes or alternative methods you can use to produce great content with Microsoft Teams.

          The best way to produce live events with Microsoft Teams or Zoom

          Compatible with a range of video encoding solutions, Epiphan Connect™ can extract up to nine Microsoft Teams or Zoom participant feeds and transport them into your productions in 1080p and with isolated audio.

          Discover Epiphan Connect

          Contents

            Has NDI been enabled in Teams?

            It may seem obvious, but the most common issue creators have with Microsoft Teams NDI is that it hasn’t been properly enabled. If you can’t find the purple “Broadcast over NDI” button in Teams then this may likely be your issue.

            To enable NDI in Microsoft Teams, you – or whoever serves as your organization’s Microsoft administrator – must first access the Microsoft Teams’ client.

            Start by entering the Microsoft Teams admin center. Select “Meeting policies” under the “Meetings” tab on the lefthand menu.

            In the “Meeting policies” menu, click “+ Add” and scroll down to the “Audio & video” section. Find the “Allow NDI streaming” button and toggle it on. Save the policy.

            Allow NDI streaming in Microsoft Teams

            Once the policy has been saved by the Microsoft admin, you can now go into Teams, select the three dots next to your profile picture and choose Settings. In the Settings menu, select the Permissions tab and toggle on Network Device Interface (NDI).

            enable Microsoft Teams NDI

            Start a Microsoft Teams meeting, select More actions and click the purple “Broadcast over NDI” button.

            If the option to broadcast over NDI still isn’t available, the issue may be your operating system. The NDI function is not currently supported on M1 Macs.

            Are you meeting the hardware requirements?

            If you notice frames dropping or your system keeps crashing, it’s possible that your hardware is not powerful enough to run Microsoft Teams NDI. NDI can be extremely taxing for certain systems’ CPU usage. Microsoft support even recommends “…limiting the number of NDI®-out video streams to two or three on any single computer” for maximum performance.

            With the right hardware, the NDI broadcast should only be taking up about 50% of your CPU. However, some creators report that running NDI causes their CPU to spike up to 90% usage. When all that memory is being used up, overheating, freezing, and crashes are commonplace. To ensure your record or stream can be completed, keep an eye on how your computer is managing its resources.

            To check this, start a Teams NDI broadcast. On a Windows PC, open “Task Manager.” In Task Manager’s “Processes” tab, check to see the CPU usage on Microsoft Teams. If it’s hovering above 50% – your hardware could use an upgrade.

            Microsoft Teams NDI issues

            There are a couple of ways you can approach the hardware upgrade. You could shop for a new computer. A PC with an Intel i5 Sandy Bridge CPU or better with integrated NVIDIA discrete GPU with 2 Gb video or more as well as 8 Gb of system memory ought to do the trick.

            Alternatively, you could rely on a hardware production system that supports NDI – like the Pearl-2 – to do the heavy lifting. A hardware production system is more reliable than the average computer because it was built specifically to encode and decode all manner of video signals. Whereas the most powerful computer available was built for a variety of tasks, including everything from processing video to keeping dozens of browser tabs open.

            Either way, if your CPU is approaching 90% usage when broadcasting NDI from Microsoft Teams, your current setup can’t handle the labor-intensive requirements. If upgrading your hardware is out of the question, you can always look into an SRT-based alternative.

            Are you meeting the bandwidth requirements?

            If your PC’s CPU usage looks fine and you’re still dealing with dropped frames, freezing, and all-out crashes, then there’s just one culprit left: your local network.

            NDI video consumes a lot of local network bandwidth. A single 1920×1080 NDI stream running at 30 fps needs at least 125 Mbps of dedicated bandwidth. And that’s just a single example. Higher framerates, higher resolution, and more streams will require more bandwidth.

            Ideally, you should use a Gigabit Ethernet connection when working with any NDI stream. Public Internet or networks just don’t have the stability to handle transporting low-latency video. So, if it’s a bandwidth issue, you may need upgrade the existing infrastructure – look into wiring, switches, and anything else you’ll need to maximize the transfer speeds needed.

            Pro Tip

            If you are looking to send low-latency video over public Internet, consider Secure Reliable Transport (SRT). SRT is a streaming protocol developed specifically to make low-latency, high-quality over-the-network video transmission possible. Learn more about the differences between SRT vs NDI.

            If you have the fastest network available, it could be that other people are clogging the network with their own activity. If that’s the case, it may be as simple as telling the other people on the network to cease their uploads and downloads until after the recording or stream concludes.

            An alternative to Microsoft Teams NDI: Epiphan Connect

            Microsoft Teams’ NDI feature is just one method of getting high-quality, low-latency video signals from the communication app. Another way to get the video you need from MS Teams – which doesn’t require a computer or network upgrade – is Epiphan Connect.

            Epiphan Connect is an accessible alternative to Microsoft Teams NDI because the onus is not on your local network or system. The extraction happens in the cloud, freeing up your hardware and bandwidth to do the actual recording or streaming.

            Once Epiphan Connect has been added to your Microsoft Tenant by the administrator, you can add it to any Microsoft Teams meeting. Just login to Epiphan Cloud, select the Epiphan Connect button on the left-hand side and click on the green “Connect to a meeting” button. Enter the Microsoft Teams meeting URL, select your audio preferences, and then hit “Connect & Join.”

            Epiphan Connect

            producing video with Microsoft Teams

            After Epiphan Connect joins the Teams meeting, each participant’s video and audio will be available as SRT streams. SRT was specifically designed to deliver media across unpredictable public networks. It’s becoming increasingly popular with broadcasters because it’s a cheaper and logistically simpler alternative to satellite trucks and private networks.

            The SRTs can be added to any production tool that supports the protocol – which almost all do. Because the extraction performed by powerful servers, the video resolution will be higher than a typical Teams call – up to 1080p. You can control and customize the resolution as desired, as well as select your preference between mixed and isolated audio.

            NDI is no longer the end-all and be-all of getting exceptional video signals from Microsoft Teams. Now, thanks to Epiphan Connect, there’s a much more feasible of getting great video and audio from the app. One that doesn’t have such strict hardware and network requirements to work.

            Epiphan Connect: Produce broadcast-quality content with Microsoft Teams

            Start your free Epiphan Connect trial today

            Sign up now and enjoy your first month free!

            Elevate the way you bring remote contributors projects with Microsoft Teams and Epiphan Connect.

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            How to use OBS with Microsoft Teams https://www.epiphan.com/blog/how-to-use-obs-with-microsoft-teams/ https://www.epiphan.com/blog/how-to-use-obs-with-microsoft-teams/#respond Mon, 12 Dec 2022 20:31:57 +0000 https://www.epiphan.com/?p=165791 Looking for an easier, more reliable way to add remote guests to OBS? Look no further as we break down how to use OBS with Microsoft Teams.

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            Microsoft Teams and OBS Studio are two heavyweights in their respective fields. The former streamlines how we collaborate remotely, while the latter allows budding and experienced creators to easily share their content. But these two hugely popular apps don’t have to exist in separate worlds. There is an easy way to combine their uses to create exceptional content. Let us walk you through how to use OBS with Microsoft Teams.

            By following this guide, you’ll be able to add remote participants from any Microsoft Teams meeting to your OBS Studio project with Epiphan Connect. Improving the quality of remote productions, Epiphan Connect can open a world of possibilities for OBS and Microsoft Teams users.

            The best way to produce live events with Microsoft Teams and Zoom

            Compatible with a range of video encoding solutions, Epiphan Connect™ can extract up to nine Microsoft Teams or Zoom participant feeds and transport them into your productions in 1080p and with isolated audio.

            Discover Epiphan Connect

            Contents

              An easier way to connect Microsoft Teams and OBS

              Before Epiphan Connect, using OBS to capture, record, or stream a Microsoft Teams meeting could be a tricky proposition. There were a few different methods available such as installing virtual camera plugins or ingesting Microsoft Teams’ NDI-out. But these methods had their risks given the strain they put on operating systems and networks.

              Thankfully, Epiphan Connect doesn’t rely on local hardware or monopolize network bandwidth to provide OBS users with high-quality, stable signals for their production. All the heavy lifting is done by the cloud, enabling OBS users to focus on the actual content of their recording or stream rather than mitigating technical difficulties. And freeing up your CPU and network to run the actual production is just the start of why Epiphan Connect is a more reliable solution when using OBS and Microsoft Teams together.

              But alleviating the load on networks and hardware is just the beginning. Here are three more reasons why Connect is the perfect link between OBS and Microsoft Teams:

              Improved video quality

              A common complaint about using OBS’s virtual camera to capture Microsoft Teams content and participants is the low video quality. There are typically two explanations for why the virtual camera looks blurry or laggy:

              • Your PC lacks the horsepower to run multiple virtual cameras at 1080p or 30 fps along with all the other programs and media supporting the production, causing it to drop frames and compromise quality.
              • An issue within your network connection, such as low bandwidth, may be causing packet loss in the incoming video feed, resulting in dropped frames, jitter, or low resolution.

              Virtual Camera

              Epiphan Connect

              And while you may be able to resolve these issues by adjusting the virtual camera settings, buying a new computer, or calling your Internet service provider about a plan upgrade, Epiphan Connect bypasses these common issues by doing the hard work of extracting a video signal in cloud servers.

              Epiphan Connect isolates participant and screen share video feeds in Microsoft Teams and sends them to the cloud. The feeds are received directly from Microsoft servers so at no point in the process are you relying on local hardware or network bandwidth for the signal. This allows Connect to capture a clean image in a much higher resolution than a standard call: up to 1080p. And because the isolated video feeds are sent in Secure Reliable Transport (SRT), you don’t need to worry about packet loss or jitter. Learn more about what makes SRT protocol for streaming a reliable way to send video.

              Isolated audio

              Clean audio is nearly impossible to achieve when relying on OBS’s Virtual Camera feature to capture Microsoft Teams content. Even with the Virtual Audio Cable plugins available for OBS, it’s only possible to receive a single, mixed audio track featuring all participants. There’s no real way of controlling individual audio feeds, leaving the door open for a crowded sonic experience.

              Even if you are working with experienced guests who have developed a keen sense of timing and tact, there’s no guarantee you’ll get a good balance of their audio. You may find yourself mixing the audio live during the stream to compensate for guests who are too loud or too quiet, which can be risky.

              Rather than rely on live sound mixing or guests’ audio competency, take control of the audio with Epiphan Connect. It allows you to capture isolated audio feeds from each participant. You can take full control over who the audience hears, balancing their levels perfectly well in advance, in separate tracks. Anyone who works in video will tell you that sound is just as – if not more – important than video, and Connect makes participant audio capture easy.

              obs isolated audio connect

              Virtual confidence monitor

              Getting guests to join your OBS project via Microsoft Teams is incredibly convenient. It’s free, familiar, and available on all devices. But when using NDI or OBS’s Virtual Camera to get their Teams feeds them into the production, they can sometimes feel disconnected from what’s happening in the show. This can sometimes lead to guests missing their cues, not realizing they are live, or skipping over important content.

              Epiphan Connect can help remote guests stay involved in the action with the virtual confidence monitor. By enabling the return feed in Connect’s admin panel, a live look at the broadcast is added directly to the Teams meeting. Guests can easily see the layouts, switches, and everything else the audience is seeing to keep the broadcast flowing seamlessly.

              connect virtual confidence monitor

              Enjoy the freedom and flexibility it provides while elevating the production value of any OBS project that features remote guests.

              Add MS Teams to OBS in 3 steps with Epiphan Connect

              Sign up for an Epiphan Cloud account and register for Epiphan Connect.

              Add Epiphan Connect to your Microsoft Tenant. If you are not the Microsoft administrator, get in touch with the person who is and ask them to add Epiphan Connect.

              Once Epiphan Connect has been added, follow these steps to use Microsoft Teams with OBS.

              Step 1: Add Epiphan Connect to the Teams meeting and copy the SRT URLs.

              Step 2: In OBS, click the + icon in the Sources panel and select “Media Source” – make sure the “Local File” box is unchecked.

              Step 3: In OBS add the SRTs from Epiphan Connect into the “Input Field” and watch as the remote guests from Microsoft Teams connect to your OBS project.

              Step 4: Stream or record with confidence and convenience!

              Epiphan Connect: Produce broadcast-quality content with Microsoft Teams

              Start your free Epiphan Connect trial today

              Sign up now and enjoy your first month free!

              Elevate the way you bring remote contribution into your OBS projects with Microsoft Teams and Epiphan Connect.

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              5 ways to live stream with guests remotely https://www.epiphan.com/blog/5-ways-to-live-stream-with-guests-remotely/ https://www.epiphan.com/blog/5-ways-to-live-stream-with-guests-remotely/#respond Fri, 25 Nov 2022 20:44:50 +0000 https://www.epiphan.com/?p=164995 Streaming's always better when guests join in and contribute fresh ideas. However, getting them in the stream can be tricky. Here our 5 favourite ways to live stream with guests.

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              Live streaming has proven to be an excellent way for brands of any size to connect with and grow their audience. But even the best, most charismatic live streamers need to continually introduce new energies to keep things fresh.  To maximize the medium and give your audience a reason to keep coming back for new perspectives and insights, you need to live stream with guests

              Of course, live streaming with guests is easier said than done. Booking guests can feel like a full-time job, only complicated by the fact that it can be a challenge to manage remote guests even after they’re confirmed. 

              In a recent poll conducted by during our Epiphan Connect Launch party, 67% of respondents said that managing remote guests was the biggest challenge of hosting a hybrid event – beating out, “Poor audio quality,” and “Network issues,” by a massive margin.

              biggest challenge with hybrid events

              The key to managing remote guests is using the right tools. Whether you’re brand-new to streaming or a seasoned veteran, here are 5 ways to add a guest to your stream.  

              Jump to

                Live stream together on StreamYard

                If you’re new to live streaming, StreamYard is a great way to test out if this medium is right for you and your brand. 

                The robust free version gives you the option of 6 on-screen participants, banners, brand colors, screen sharing, and the ability to stream on all major platforms – a great opportunity to test whether your streams get more traction on Facebook, Twitch, or YouTube. And to do all this, all you need is an internet connection and a web browser.

                As a bonus, adding a guest to a StreamYard stream is simple. Click “Invite” at the bottom of the screen, which will give you a link you can copy and send to whomever you’ve invited to join via email or text. Once that’s done, sit back, wait for them to click the link, and you’re ready to go live. 

                Epiphan video thumb

                What we like: 

                • Simplicity – clean, straightforward UI
                • Budget-friendly – doesn’t require any additional investment in production hardware or software

                Challenges you should know:

                • Need to upgrade to Basic or Professional plans to remove StreamYard watermark, increase branding customization options, and unlock full HD resolution
                • Latency can be an issue if your guest has unstable internet
                • Design options for layouts are limited
                • Video quality is mediocre

                Ideal for:

                • People, brands, and businesses who are new to streaming and want to test out how it fits in their content strategy.

                Join a stream with vMix Call

                vMix is a production software, enabling users to switch inputs, mix audio, record outputs, and live stream. It’s a powerful tool that adds a level of production value and professionalism to live streams.

                You will need to purchase at least the HD lifetime license ($350 USD) to unlock the vMix Call feature to host a single caller. To host four callers, you’ll need the 4K lifetime license ($700 USD). Without vMix Call, you won’t be able to add guests to your live stream.

                Once you’ve chosen the vMix license that best suits your needs, go to the bottom left-hand corner of the app and click “Add Input.” This will open the Input Select menu. At the very bottom of the left-hand column, select “Video Call.” Select the green “Host a Call” button. Copy the link generated and send it to your guest via email or text.

                After you’ve sent your guest the link, wait for them to join the call, and stream the show to YouTube, Twitch, or Facebook, with the ability to switch and mix on the fly. 

                live stream with guests on vMix Call

                What we like:

                • All-in-one solution – Total control over everything including multiple overlay channels, graphics, virtual sets, templates, and audio mixing
                • Good quality video and audio

                Challenges you should know:

                • Windows-only software
                • Certain firewalls can block vMix Call. Make sure to test in advance and contact the network administrator for support if your guest is unable to join.
                • Software can eat up a lot of CPU bandwidth. Close any apps you don’t need and set return feed outputs to “Low” or “Mobile” to save on space and mitigate the chance of crashes or freezes.
                • Works best with hard-wired guests. Guests joining from weak wi-fi networks may be dropped suddenly.
                • No screensharing options

                Ideal for:

                • Experienced vMix producers who can manage complex setups will love this, but it’s a steep learning curve for first-timers

                Adding guests via Zoom isolated full screens

                If you’ve ever been on a Zoom call and thought, “Can’t I just live stream this?” You’re definitely on to something, but it’s a little bit more complicated to execute with a level of professionalism.

                To make an ordinary Zoom call look like a professional live stream requires access to multiple computers, an encoder, and – ideally – an experienced producer.

                First, have the producer set up separate computers for each speaker joining the live stream. For example, a stream with two guests and a host will require three separate computers. Send the invite to all participants like you would for any standard Zoom call. 

                On each device, the producer must fullscreen and pin each speaker’s individual feed. Once every speaker is pinned, the producer must then run each computer into a hardware encoder or streaming software. The individual computers have essentially been converted into video sources that can now be cropped and laid out for the optimal viewing experience. Once all graphics and layouts have been set up, stream to the CDN of your choice. 

                zoom live stream

                What we like:

                • Puts guests at ease. Remote guests joining your live stream in a familiar, comfortable environment tends to help them perform better when the show begins

                Challenges you should know:

                • Cumbersome. Depending on the number of guests you want to the stream, having space to monitor each device will be an issue.
                • Points of failure. Each device is susceptible to its own crashes and freezes. Getting the signal back may be difficult when it’s not centralized.
                • Inflexible. If a guest confirms last minute or, in the middle of the stream, a guest wants to share their screen can send producers into a frenzy to improvise a solution. 
                • Picture quality. Scaling up the native, low-resolution, compressed video won’t look as good as some other alternatives.
                • Unwanted UI elements may get captured in the process
                • No isolated audio. If guest talk over each other, it may be inaudible or messy

                Ideal for:

                • Experienced producers who are already comfortable with this complex method

                Live stream with guests with Microsoft Teams NDI-out

                Using Microsoft Teams as the foundation for your live stream is always a good idea. This familiar app most guests already use daily instantly puts them at ease. 

                While Microsoft Teams makes it very simple for guests to join your live stream, there are still a few things you need to do if you’re going the NDI route. 

                Before the Microsoft Teams meeting begins, make sure you – or the MS Teams administrator – has enabled NDI streaming in the admin center. When your guests join the Teams meeting, you should see a purple button on the bottom left that reads, “Broadcast over NDI.” Click this and it will generate a primary speaker stream, a local stream, individual user streams, and a screen-sharing stream.

                Select the streams you need for the live show and place them in your production tool of choice, enjoying a high-quality, clean video of each guest.

                produce live event with ms teams ndi

                What we like:

                • Clean video feed. No need to worry about cropping out UI elements, giving you more options to design the scene.
                • Low latency. There’s almost no delay when making switches.

                Challenges you should know:

                • Local networks. NDI was initially developed as an alternative to SDI and HDMI cabling. Meaning it works best when everything is hosted on the same network.
                • Network demands. Not only is NDI bound to hardware on a local network, but that local network needs to be backed by a lot of horsepower to deal with the stress it can put on bandwidth.
                • Limited number of guests. An individual 1080p NDI stream requires 100 mbps for optimal performance. Four guests ups that figure to 400 mbps, which is going to be a lot of stress on most networks. The stream’s quality and stability will be affected unless you have a surplus of network bandwidth. 

                Ideal for:

                • Experienced producers with access to high bandwidth, hardwired network.

                Live stream with guests on Microsoft Teams and Epiphan Connect

                Finally, the application that bridges familiarity and comfort for guests with reliability and creative control for producers. 

                Epiphan Connect turns any ordinary Microsoft Teams meeting into a virtual studio in a few simple clicks. 

                Simply schedule a Microsoft Teams meeting as you normally would, inviting the guests you plan on featuring on the stream. Then paste the meeting URL into Epiphan Connect.

                When the meeting begins, the Epiphan Connect bot will join the call and isolate each participant’s video and audio. From the Epiphan Connect dashboard, collect the isolated feeds and place them into your production tool of choice. 

                To see it in action, watch how Microsoft Corp was able to leverage Epiphan Connect to elevate its global all-hands event into an engaging video experience without the costs and complexity of typical event productions.

                What we like:

                • Stable and reliable. Because it’s cloud based, Connect ensures the streams remain consistent even if guests have weak wifi connections
                • Comprehensive control. Epiphan Connect subscribers can adjust the latency, extract resolutions up to 1080p, and mix the individual audio to give their stream a professional feel even if guests only have a smartphone to work with
                • Unparalleled convenience. Guests join a Microsoft Teams meeting just as they do every day from any device or MTR (Microsoft Teams Room). They’re in a familiar environment, eliminating any technical distractions and boosting their confidence
                • Sleek solution. Producers don’t have to rely on an elaborate web of workarounds to get all the tools to work together. They can use virtually any production that can ingest SRT signals and easily monitor the fidelity from anywhere

                Challenges you should know:

                • Microsoft Teams administration. Epiphan Connect requires your Teams administrator to grant access for the Connect application to join your meetings

                Ideal for:

                • Anyone producing a stream where they want remote guests to be on their a-game

                Epiphan Connect: Produce broadcast-quality content with Microsoft Teams

                The easiest way to add guests to your live stream

                Combine the convenience of video conferencing and the quality of professional broadcast with Epiphan Connect. Compatible with a range of video production solutions.

                Live streams are better with guests

                Live streaming helps brands of all sizes and reaches connect with their audience in an authentic way. It can be a powerful, cost-effective way to nurture leads into loyal customers. Particularly when you can offer some new interesting insight by bringing in guests to the live stream. 

                Start flipping through your contacts, send some emails and DMs, and book whomever you think can spark a great conversation. Once you start bringing guests into your live stream, expect to see more eyes and ears gravitating to your content. 

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                How to produce live events with MS Teams https://www.epiphan.com/blog/how-to-produce-live-events-with-ms-teams/ https://www.epiphan.com/blog/how-to-produce-live-events-with-ms-teams/#respond Wed, 16 Nov 2022 05:14:26 +0000 https://www.epiphan.com/?p=164873 With 270 million users and growing, Microsoft Teams has become a staple of the modern workplace, streamlining how we communicate and collaborate. But it’s more than just a way for us to work and learn together.

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                With 270 million users and growing, MS Teams has become a staple of the modern workplace, streamlining how we communicate and collaborate with our colleagues and classmates no matter where they are. 

                But it’s more than just a way for us to work and learn together. 

                More and more, we’re seeing virtual and hybrid event producers lean on Microsoft Teams to host their productions. This is because most guests already use the app daily, creating a familiar environment that boosts their confidence before going live. 

                Let’s look at some of the ways you can produce live events with MS Teams to elevate your hybrid and virtual events. We’ll cover three ways you can extract live content including capturing isolated participant and screen shares, NDI broadcasting, and Epiphan Connect.

                Jump to:

                  Quick-look comparison

                  Isolated speaker screen-captureMicrosoft Teams NDI-outEpiphan Connect
                  Number of participants
                  Unlimited, but requires a dedicated computer for every participant3*
                  * Possible to do more than 3, but the quality drops as you add more
                  9*
                  * Per one Connect instance. You can add more participants if you add more Connect instances
                  Max resolution
                  720p720p1080p
                  Remote access
                  NoNoYes
                  Requires additional hardware
                  YesYesNo

                  The best way to produce live events with Microsoft Teams and Zoom

                  Compatible with a range of video encoding solutions, Epiphan Connect™ can extract up to nine Microsoft Teams or Zoom participant feeds and transport them into your productions in 1080p and with isolated audio.

                  Discover Epiphan Connect

                  Isolated speaker screen-capture

                  Effort level: Triathlon

                  Feasibility: How much gear you got?

                  Results: Decent, with a high risk of failure

                  Setting up an isolated full screens:

                  • Start your Microsoft Teams call
                  • On separate computers, pin and fullscreen the individual speakers, creating the equivalent of an independent video signal
                  • Capture the separate speakers’ feeds using a hardware encoder or streaming software
                  • Crop, mix, and switch between sources, add lower thirds or graphics in your production tool of choice
                  isolated screen share ms teams

                  Setting up an isolated speaker screen capture is a perfectly functional (but clumsy) way to produce live events with MS Teams.

                  For isolated speaker screen capture to work, your producer will need a separate device for each individual speaker and another for screen share content. If you plan on featuring five guests and a slide deck, you’ll need six laptops all acting as sources, feeding into hardware or software encoders. The event’s producer will also need to join the call from the six different computers, creating a crowded virtual studio. 

                  It’s doable. And some of the most experienced producers trust this method because it’s what they’ve always had to do to get isolated, switchable video from Microsoft Team meetings. 

                  But events with more than two featured speakers tend to be problematic when using this method as it takes up so much room, it’s tough to monitor, and each device is susceptible to its own crashes and freezes. It’s especially difficult when guests go off script and decide to share their screen – sending every layout out of whack. 

                  Again, it’s doable, but we recommend reserving this method for the experienced, steady hands already comfortable with and equipped for this method. 

                  MS Teams NDI

                  Effort level: A steep hike

                  Feasibility: Very doable with admin access and available hardware

                  Results: High quality in controlled environments  

                  How to enable NDI in Microsoft Teams:

                  • Start your Microsoft Teams call
                  • Check the settings to make sure NDI broadcasting is enabled. Contact your Microsoft Teams administrator if you don’t see it available
                  • Click the “Broadcast with NDI” button
                  • Make sure your hardware or software encoder is connected to the local network.
                  • Add the speakers’ NDI feeds to the encoder
                  • Crop, mix, and switch between sources, add lower thirds or graphics in your production tool of choice
                  produce live event with ms teams ndi

                  Enabling NDI-out broadcasting on Microsoft Teams is a far more elegant solution compared to isolated speaker screen capture. It eliminates the need for multiple devices, which is a huge plus, connecting the meeting directly to the streaming software or hardware encoder digitally over the local network.

                  NDI-out gives producers a clean, UI-free video and audio feed to work with, affording them a lot of options when designing layouts. However, for the best results, NDI should be used in controlled environments as NDI outputs can be a strain on network and hardware performance. For example, a single 1080p NDI stream typically requires up to 100Mbps for consistent, maximum quality. If there are three 1080p NDI streams running concurrently, that’s a load of 300Mbps. 

                  This may not be a problem if you’re set up in your studio, hardwired to a network that transmits data at speeds more than 1 Gigabit per second. But it can cause issues if you’re streaming from a client’s conference room and someone else on the network decides to upload video files to the cloud. Depending on the network’s speed and bandwidth available, even someone opening their browser on the same network can cause interruptions and packet losses.

                  Understanding the network’s limitations is essential, but it’s not the only impediment to watch out for. When using NDI, it’s also essential to know your hardware’s limits. Depending on your setup, streaming via NDI can push a CPU up to as much as 90% usage. If your operating system decides to refresh a background application mid-stream, it could send the whole production tumbling down. We strongly recommend using a hardware encoder to stream NDI-out because it can shoulder part of the load on your computer’s CPU.

                  Microsoft Teams’ NDI-out function can create an incredible end product, but it’s ideal for controlled environments with dedicated hardware. Any fluctuations in network bandwidth or CPU usage can derail the stream’s performance. 

                  NDI broadcasting isn’t enabled in Microsoft Teams by default. Your Microsoft Teams administrator will have to enable NDI in Microsoft Teams through the admin center. Next, you’ll need to enable NDI at the user level. To find out how to do that, see Microsoft’s instructions for broadcasting audio and video from Teams with NDI.

                  Epiphan Connect and MS Teams

                  Effort level: A walk in the park

                  Feasibility: Cloud efficiency for greater flexibility

                  Results: Highest quality and vastly simplified setup

                  How to use Epiphan Connect:

                  • Create an Epiphan Connect account and pair it to your Microsoft Teams account
                  • Paste the MS Teams meeting URL in Epiphan Connect
                  • Epiphan Connect bot joins the meeting
                  • Connect isolates each participant and screen share into separate feeds
                  • Pull the participants’ isolated feeds into your production tool of choice (check out Epiphan Unify if you want to produce from the cloud)
                  • Crop, mix, and switch between sources, add lower thirds or graphics in your production tool of choice
                  produce live events in MS Teams and epiphan connect

                  Epiphan Connect simplifies the production workflow, eliminating the need for local hardware, creating a true, cloud-based virtual event. Producers, like the participants, can be anywhere in the world. Once the participants’ are isolated into separate feeds, they can be added into any production where the output is unparalleled: full HD video, isolated audio, and the power to go wherever your creativity takes you.

                  This tool is the long-awaited marriage between convenience and power. It makes producing live events with MS Teams easier for all producers. No more complex wires-webs or worrying about who else might be connected to the network. Start a meeting and let the cloud handle the packet transfers with full, real-time diagnostics. 

                  It’s been amazing to see the leaps and bounds we’ve made in such a short period of time. Not long ago, the only option to produce professional content through Microsoft Teams was isolated speaker screen capture. And while complicated for producers, it has always delighted guests with its simplicity. Now, with the emergence of Epiphan Connect, we’ve already found a way to convenience both speaker and producer. 

                  To see it in action, watch how Microsoft Corp was able to leverage Epiphan Connect to elevate its global all-hands event into an engaging video experience without the costs and complexity of typical event productions.

                  Pearl and Connect CTA

                  The familiarity of Microsoft Teams and the power of Pearl

                  Together, Epiphan Connect and Pearl production encoders allow you to create live event content that is sure to impress and engage your audience.

                  Discover Epiphan Connect

                  The post How to produce live events with MS Teams appeared first on Epiphan Video.

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                  How to stream on Facebook https://www.epiphan.com/blog/how-to-stream-on-facebook/ https://www.epiphan.com/blog/how-to-stream-on-facebook/#comments Wed, 27 Jul 2022 15:15:42 +0000 https://www.epiphan.com/blog/blog-template-copy/ Facebook is the world’s biggest social network and a pretty capable live streaming platform to boot. Learn how to stream on Facebook through a web browser, mobile device, streaming software, or hardware encoder.

                  The post How to stream on Facebook appeared first on Epiphan Video.

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                  Facebook Live is a great way to connect with friends, family, customers, and clients alike. In this post, we’ll walk you through how to stream on Facebook in 2022 through your browser, mobile device, live streaming software, or hardware encoder.

                  Sheer reach makes Facebook impossible to ignore as a platform for promoting your business or side project. But while there’s been an effort to make out-of-network live video more discoverable, to many users it’s still a social media platform first. If your goal is to reach new audiences, live streaming on YouTube may be more suitable (or, better yet, streaming to multiple platforms). But Facebook can’t be beat when it comes to reaching people you’re already connected with: existing customers or clients, your local community, hobby groups, and so on.

                  How to stream on Facebook

                    Epiphan Pearl family

                    The ultimate solution for Facebook Live streaming

                    Award-winning Epiphan Pearl Nano, Pearl Mini, and Pearl-2 hardware encoders make it easy to create professional-quality Facebook streams that will engage your viewers and followers.

                    Discover the power of Pearl

                    Four ways to stream on Facebook

                    You can live stream on Facebook through a:

                    Which avenue makes the most sense depends on your goals. Web, mobile, or streaming software will probably do the trick for the average social streamer, while gamers will want to opt for streaming software or a hardware encoder. Consider a hardware encoder especially if you’re live streaming for your business. (Businesses should also look into subscription-based business live streaming platforms to access advanced features related to monetization, analytics, and lead generation.)

                    Note that Facebook imposes a live stream time limit of eight hours whether you’re streaming through a web browser, mobile device, streaming app, or hardware encoder.

                    A note about 1080p streaming on Facebook Live

                    Facebook limits most live streams to 720p. Only members of Facebook’s Level Up Program (which targets gaming creators specifically) and managed partners can stream in 1080p. If you’re not using an account or a device with 1080p streaming enabled, Facebook Live will downscale any 1080p signal you send to 720p.

                    Ultimately, if your goal is to put out the highest quality live stream, YouTube is your platform. YouTube allows not only 1080p live streaming for most users but also 4K.

                    Still, don’t let Facebook’s lack of universal 1080p live streaming stop you from considering it as a viable live streaming platform. For Facebook specifically, 1080p live streaming is a nice-to-have rather than a need-to-have. Reason being, most Facebook users access the platform on their mobile phones. Those who do use a computer will probably watch videos in a tiny window off to the side while scrolling through their news feeds anyway. Under these circumstances, most Facebook users won’t care whether your live stream is in 720p, 1080p, or 4K – because the difference is imperceptible.

                    Streaming encoder caveat: RTMP vs. RTMPS

                    If you’re keen on live streaming through a software application or hardware encoder, make sure the application or device you have your eye on supports streaming through the secure Real-Time Messaging Protocol (RTMPS). Don’t mistake this for the Real-Time Messaging Protocol (RTMP) without the “S”. Many encoders are capable of streaming with RTMP, but not all support RTMPS.

                    This distinction is important if you’re looking to stream on Facebook. Facebook Live migrated to RTMPS ingest in mid 2019 to better protect users’ live streams from cyber threats. Unlike YouTube, which still allows streaming over RTMP, Facebook is RTMPS only. (Epiphan Pearl Nano, Pearl Mini, and Pearl-2 all support live streaming over RTMP and RTMPS.)

                    How to stream on Facebook: Web browser

                    How to stream on Facebook

                    One of the simplest ways to live stream on Facebook is straight from your web browser using a built-in or external USB webcam.

                    A webcam may be all you need if your only aim is to share your thoughts and engage with your audience in real time. (If you’re in the market for one, be sure to check out our blog on the best webcams for streaming.)

                    It’s also possible to live stream through your browser with a higher-end camera, such as a digital camcorder or mirrorless camera. To do so, you’ll need a HDMI-to-USB adapter to bring the video signal into your computer. Then Facebook can recognize the camera as if it were a plug-and-play webcam.

                    Once you’re all set with a camera, here’s how to stream on Facebook through your web browser:

                      1. Log in to your Facebook account and access Facebook Live from:
                        • Your News Feed – Click on the camera icon that says “Live video” below where you’d enter text for a post.
                        • A Facebook Page you manage – Click on the “Live” button in the “Create” box near the top of the feed.
                      2. Choose whether you’d like to go live now or make an event of it with the “Create live video event” option. If you’re going live now, be sure to toggle “Create a test broadcast before going live” before you hit “Select.”
                      3. Choose “Webcam” under “Select a video source” at the top.
                      4. If prompted, give Facebook and your browser permission to use your camera and microphone. (If you don’t see this pop-up, you may have to go into your browser settings to enable camera/microphone access.)
                      5. Select your camera and microphone from the “Camera controls” box.
                      6. Where it says “Add post details” on the right, customize the stream to your liking: give it a title and description, upload a thumbnail image, decide if you’d like to cross-post to any other Facebook Groups (that you manage, or that allow live video), etc.
                      7. In the “Create live video” pane on the left, confirm where you’d like to post and when (“Now” to start as soon as you hit the “Go live” button, or “Later” to schedule a stream for another time).
                      8. Within the same pane, enter the “Interactivity” submenu and determine if you’d like to use any of the features there (i.e., Polls, Questions, Graphics, Prompts).
                      9. Hit “Go live” or “Schedule live video” at the bottom of the pane on the left side of the screen. (If the button is greyed out and unclickable, confirm that your camera is connected and that you’ve filled out your post details.)

                    That’s it. Remember to press “End live video” at the bottom of the pane on the left side of the screen when you’re done.

                    Facebook will post a replay to your Timeline soon after. This way, viewers who missed it can play back your live video. You can prevent this by clicking the red “Delete video” text on the session end screen. From the same screen, you can also trim your video or make a clip.

                    To see and manage all your current, scheduled, and past live videos, click the three-by-three cluster of dots in the top nav and then find “Creator Studio” in the drop-down menu (under “Professional”).

                    How to stream on Facebook: Mobile device

                    Streaming to Facebook with a mobile device

                    Mobile live streaming is ideal for spur-of-the-moment audience engagement and dynamic events where freedom of movement is key to a compelling webcast.

                    Facebook live streaming on a mobile device is pretty simple:

                      1. Download the Facebook app from the App Store (iOS) or Google Play (Android).
                      2. Open the app, log in to your Facebook account, and access the “Create Post” menu from your news feed or a Facebook Page you manage.
                      3. Select “Live video” from the list of options below the text field.
                      4. Grant any permissions Facebook needs for live streaming (camera, microphone).
                      5. If you accessed Facebook Live from your timeline rather than a page, set your audience (public, friends, certain friends, friends of friends) by clicking on the downward arrow alongside the “To:” field in the top-left corner of the screen.
                      6. Tap the text field at the bottom of the screen and add a description, tag other users, etc.
                      7. Click the hamburger menu at the bottom to add a location to your post, add up to three other users to your stream, and/or set up polls for engagement.
                        • You can also create and schedule a live event from here by tapping the calendar icon to the right of the “Go Live” button.
                      8. When you’re ready to start, press the blue “Go Live” button.

                    Now you’re ready for some untethered live streaming. There are a bunch of fun options to explore (filters, masks, etc.), which you can access from the magic wand icon at the top of the screen before the stream starts, or from the ribbon at the bottom while streaming. These are fun to play around with, particularly for social streamers. If you’re not looking to add some visual flair (or chaos) to your live stream, ensure you don’t have any of these options toggled before going live.

                    When you’re done, hit “Finish” in the bottom-right corner of the screen. Then decide whether you’d like to post a replay to your Timeline. Press “Next” at the bottom of the screen, or hit the bin icon to the right of it to trash the recording. If want to edit the details of your live video replays after the fact, the easiest way is via Facebook’s Creator Studio through your browser.

                    How to stream on Facebook: Streaming application

                    Streaming to Facebook with software

                    Use live streaming software if you want to access extra production features or use multiple cameras or video sources. Open Broadcaster Software (OBS), XSplit, and Wirecast are just a few of your options.

                    Any streaming software should automatically detect any USB-based cameras connected to your computer. You can also bring non-USB video signal into your computer through a USB capture card. Your streaming software should then recognize the camera as a USB video class (UVC) device.

                    The exact process of live streaming on Facebook with a software encoder will depend on the software you’re using, but it should look a little something like this:

                      1. Download and install your preferred streaming software.
                      2. Log in to your Facebook account and access Facebook Live from:
                        • Your News Feed – Click on the camera icon that says “Live video” below where you’d enter text for a post.
                        • A Facebook Page you manage – Click on the “Live” button in the “Create” box near the top of the feed.
                      3. Choose whether you’d like to go live now or make an event of it with the “Create live video event” option. If you’re going live now, be sure to toggle “Create a test broadcast before going live” before you hit “Select.”
                      4. Ensure “Streaming software” is highlighted under “Select a video source” at the top.
                      5. In the “Streaming software setup” box, copy the stream key to your clipboard. (Keep this string of characters private.)
                      6. Open your streaming software and paste the “Stream key” — and, if required, the “Server URL” — from Facebook into the appropriate field. Refer to the user documentation for the software you’re using if you’re not sure where to look.
                        • If Server URL is required – On Facebook, open the “Advanced Settings” menu under the stream key to find the Server URL. You can also establish a backup stream here using the toggle and then the separate stream key that appears.
                      7. Start the stream via your streaming software. Back on Facebook, check that the live video preview looks good.
                      8. On Facebook, where it says “Add post details” on the right, customize the stream to your liking. Give it a title and description, upload a thumbnail image, decide if you’d like to cross-post to any other Facebook Groups, etc.
                      9. In the “Create live video” pane on the left, confirm where you’d like to post and when (“Now” to start as soon as you hit the “Go live” button, or “Later” to schedule a stream for another time).
                      10. From the same pane, enter the “Interactivity” submenu and determine if you’d like to use any of the features there (i.e., Polls, Questions, Graphics, Prompts).
                      11. Hit “Go live” or “Schedule live video” at the bottom of the pane on the left side of the screen. (If the button is greyed out and unclickable, confirm that your streaming software is connected and post details are filled out.)
                        • If you scheduled your Facebook live stream for later, open your streaming software before the set time and turn on streaming.

                    End your stream through your streaming app once the show’s over. A replay will appear on your Timeline soon after for anyone who missed your live stream. You can review and manage all your live video replays through Facebook’s Creator Studio.

                    How to stream on Facebook: Hardware encoder

                    Streaming to Facebook with a hardware encoder

                    What’s a hardware encoder?

                    A hardware encoder is an appliance purpose-built for video streaming, capturing, recording – or all three.

                    Running your Facebook live stream through a hardware encoder offers a number of advantages over using a web browser or mobile device. These benefits make hardware encoders the best option for businesses shooting high-stakes events (e.g., concerts, sports matchups) and anyone who wants to elevate the look of their live streams.

                    Essentially, hardware encoders make it easier to produce polished, multi-camera live streams that are sure to impress and engage your audience. How? Flexibility is one of the major benefits. A lot of hardware encoders include multiple inputs for video and professional audio, letting you connect and stream HDMI and SDI cameras, laptops, tablets, XLR or TRS microphones, and more. And as dedicated devices, hardware encoders often perform better than software encoders. That’s because software encoders have to share resources with your computer’s operating system and any active processes. (Check out our post on the advantages of hardware vs. software encoding if you’d like to learn more.

                    There’s a wide range of live streaming hardware on the market, which makes it impossible to write a definitive guide to making hardware encoders work with Facebook. For that reason, we’ll walk through how to stream on Facebook using our Pearl encoder hardware. If you’re not using a Pearl system, we encourage you to review the user documentation for your appliance or reach out to the manufacturer.

                    Pearl Nano, Pearl Mini, or Pearl-2

                    For an in-depth look at how to configure Pearl Nano, Pearl Mini, or Pearl-2 for optimal live streaming, check out our live stream beginner’s survival guide. Also see Facebook’s video format guidelines for live streaming.

                    Here’s how to live stream on Facebook using an Epiphan Pearl system:

                    1. Log in to your Facebook account and access Facebook Live from:
                      • Your News Feed – Click on the camera icon that says “Live video” below where you’d enter text for a post.
                      • A Facebook Page you manage – Click on the “Live” button in the “Create” box near the top of the feed.
                    2. Choose whether you’d like to go live now or make an event of it with the “Create live video event” option. If you’re going live now, be sure to toggle “Create a test broadcast before going live” before you hit “Select.”
                    3. Ensure “Streaming software” is highlighted under “Select a video source” at the top.
                    4. In the “Streaming software setup” box, copy the stream key to your clipboard. (Keep this string of characters private.)
                    5. Log in to the Pearl web UI. In the side nav, select “Streaming” under the channel you want to live stream.
                    6. Paste your “Stream Key” from Facebook into the “Stream name” field.
                    7. Click “Apply.”
                    8. Back on Facebook, click open the “Advanced Settings” menu under the stream key to find the Server URL. Copy it. You can also establish a backup stream here using the toggle and then the separate stream key that appears.
                    9. Flip back to the Pearl web UI and paste the Server URL in the “URL” field under the channel you want to live stream.

                    How to stream on Facebook with Pearl

                    1. Press “Start” in the top-right corner of the Pearl web UI streaming menu. Return to Facebook and ensure the stream preview looks good.
                    2. In the “Create live video” pane on the left, confirm where you’d like to post and when (“Now” to start as soon as you hit the “Go live” button, or “Later” to schedule a stream for another time).
                    3. From the same pane, enter the “Interactivity” submenu and determine if you’d like to use any of the features there (i.e., Polls, Questions, Graphics, Prompts).
                    4. Hit “Go live” or “Schedule live video” at the bottom of the pane on the left side of the screen. (If the button is greyed out and unclickable, be sure that your encoder is connected and that the post details are filled out.)
                      • If you scheduled your Facebook live stream for later, start streaming on your appliance before the set time.

                    You’re live on Facebook! Select “Stop” on the Pearl web UI when your stream is over.

                    Live stream on Facebook like a pro

                    Learn more about how Epiphan Pearl Nano, Pearl Mini, and Pearl-2 hardware encoders can help you take your live streaming to the next level.

                    First published on November 26, 2019, this post was updated on July 26, 2022, to reflect new information and changes in the Facebook desktop and mobile UIs for live video.

                    The post How to stream on Facebook appeared first on Epiphan Video.

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