Epiphan Video https://www.epiphan.com/ capture, stream, record Wed, 17 Jul 2024 07:47:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 Live Streaming Trends of 2024 https://www.epiphan.com/blog/top-9-live-streaming-trends-of-2024/ https://www.epiphan.com/blog/top-9-live-streaming-trends-of-2024/#respond Thu, 18 Apr 2024 20:55:09 +0000 https://www.epiphan.com/?p=173554 In 2024, live streaming adapts to evolving audience expectations, embraces VTubing and niche communities, and explores AI integration for immersive experiences.

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Live streaming is one of the defining features of today’s Internet. Whether you’re new to live streaming or have been around since the early days of RealPlayer, there’s one thing every content creator needs to acknowledge. The complex world of live streaming is constantly changing, so it can be hard to keep up with streaming trends. We’ve made it a little easier by compiling all the top industry trends in one place so you can understand how live streaming is changing and make a plan for keeping up.

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    1. Changing Quality Expectations

    To many of today’s Internet users, live streaming has always been a way of life online. Older content producers and consumers know that it’s changed a lot over the years.

    In the early days, creating valuable content was the most important and arguably only thing to focus on. People weren’t overly worried about professionalism and video quality. That’s no longer the case. Modern Internet users expect a certain degree of quality, and if they don’t find it, they’ll go elsewhere

    Influencers who live stream videos on Instagram, artists who interact with fans on their websites, and advertisers who create content for YouTube all need elive streaming solutions that will allow them to meet their audiences’ expectations

    For those new to the game, start by focusing on high-performance video capture and encoding, then keep improving. Audiences will notice.

    2. Expectations of Interactive Experiences

    Today’s audiences already expect interactive experiences. This live streaming market trend isn’t new. However, the expectations surrounding interactive live streaming experiences continue to change with the times.

    Since viewers are no longer satisfied with just watching content, creators have been exploring innovative ways to get their audiences involved.

    Some continue to find success with more traditional methods like live polling and Qu0026amp;A sessions. Others are getting more innovative, using interactive games and challenges to make the viewing experience more engaging and immersive.

    Interactive streaming is also becoming more popular among advertisers. Recent innovations like shoppable videos and methods for improving customization enhance consumer engagement significantly.

    3. Cultural Shift Toward Privacy

    On the other end of the spectrum, experts also expect 2024 to bring a shift in how the streaming community views consumer privacy. As users become more aware of how their information gets disseminated and used, there has been increasing pushback

    More stringent regulations, including the GDPR and ePrivacy legislation, are already forcing compliance with increased privacy measures. This shift doesn’t mean that advertisers won’t be able to fulfill immersive live streaming expectations, but it does change how they do it.

    Popular brands are increasingly reaching out to live streamers with sponsorships. The partnerships formed with celebrities and influencers allow them to target demographics effectively through live streaming without running afoul of regulations or creating a perceived breach of privacy.

    4. The Rise of VTubing

    Recent changes in how content creators think about interactive experiences aren’t just due to evolving live streaming trends. Technological innovations also contribute to more immersive experiences. They include virtual-reality live streaming, often referred to as VTubing.

    For those not in the know, VTubing involves streaming content using a virtual avatar rather than a video image. VTubers often use real-time emotion capture technology to control their avatars, eliminating the bounds of physical limitations and allowing content creators to present their online personas differently.

    Last year was the best yet for VTubers, who generated over 1.1B hours watched in 2023. There’s no reason to think the tides will turn on this trend, as more people than ever are embracing it. Much of the trend is likely due to increased popularity and broad acceptance of virtual reality.

    As the technology required to support VR and AR streaming continues to improve, it’s also becoming more accessible. Falling prices are attracting more consumers, who then go on to become VR live streaming viewers. They attend virtual concerts, events, and meetings, helping to support the ongoing shift toward VR and AR and increasing the popularity of all forms of VTubing.

    As we said at the beginning, the world of live streaming is complex, so it should come as no surprise that the most important trends interact. In this case, virtual reality dramatically changes how live streamers create interactive content.

    So far, most VR live streams utilize forms of interactive content similar to those of their more traditional peers. However, VR and AR VTubing create unique opportunities for creative minds. In 2024, expect to see new forms of interactive live streaming leveraged to create connections with viewers, increase attendance at virtual events, and promote products.

    5. Greater Attendance at Special Events

    Special events hosted by live streamers are becoming more popular. In 2023, they constituted some of the most-watched content on YouTube Live, Twitch, and Kick. Examples of this trend include Ibai’s La Veleda Del Ano 3, WestCol’s Stream Fighters 2, and Squeezie’s GP Explorer 2.

    Each of these live streaming special events set new records for peak views on at least one platform. However, that’s not the most important thing to watch when it comes to changing industry trends. People watching market trends are more interested in their year-on-year growth, which has been impressive.

    High-value brands are taking notice. They are beginning to sponsor not just individual live streamers or influencers but specific events. Ibai’s boxing event is a fantastic example of this. The first virtual event, held in 2021, had a few minor sponsors, JD Sports and Everlast. In 2023, the third event was sponsored by big names like PlayStation, Samsung, Coca-Cola, and others.

    Brands paying attention have noticed how effective these VR events are for advertising. As more household names continue to join in as sponsors, the budgets and the aspirations of the live streamers organizing the events should only grow in 2024.rnrnIf there’s one specific sub-sector of VR special events to watch, it’s awards shows. They attracted much attention in 2023, and experts believe viewership will only rise in 2024. This trend is good news for content creators, who organize virtual events and have the opportunity to reach new audiences by winning prizes.

    6. Niche Communities Are Picking Up Steam

    As live streaming becomes more popular and goes mainstream, niche communities, and micro-influencers are starting to gain steam. This may seem contradictory, but the rise of influencer culture, brand sponsorships, special events, and other major industry changes that draw in new viewers and consolidate existing audiences has propelled them forward

    Content creators who focus on niche audiences can cater to small, specialized online communities with specific interests instead of trying to appeal to as many people as possible simultaneously. The creators and micro-influencers who take this approach build deep connections with audiences and create highly engaged, loyal followings.

    The pervasiveness of this trend becomes clear when we look at the numbers. The global niche streaming market saw a 27.4% CAGR in 2023, and recently, 82% of Gen Z viewers indicated that they specifically seek out niche communities with personalized content.

    In some cases, these niche live streaming communities exist as part of larger, more mainstream platforms. Others take things one step further and seek out or create niche, entirely separate video platforms. Either way, it creates opportunities for content creators who are just getting started and haven’t yet found ways to reach wider audiences.

    7. More Tools for Multistreaming

    Multistreaming is nothing new. Content creators have been diversifying their live streaming presence across platforms for years. They often stream on YouTube, Facebook, Instagram, Twitch, and Kick simultaneously, allowing them to reach broader audiences to maximize exposure.


    An illustration of multistreaming live.

    Even as other trends like niche live streams and micro-influencing continue to gain steam, u003ca href=”https://www.epiphan.com/blog/how-to-multistream/”>multistreaming> is becoming more popular. Of course, part of the reason this trend is still evolving is that constantly new platforms are coming out that either cater to live streaming specifically or incorporate it into other forms of content creation

    Part of the reason that more live streamers than ever are multistreaming is also that established platforms continue to offer more tools and integrations that streamline the process. In years past, it used to be a challenge to manage multiple streams simultaneously. Now, as long as content creators have the right hardware and software to do so, they can multistream much more efficiently.

    8. Global Markets Are Shifting

    More traditional forms of live streaming, including virtual events and interactive streaming, that use standard equipment, have been popular the world over for long enough that every region has its share of creators and influencers. However, the global markets are still shifting in two ways that are important to watch.

    The first is that platform availability is changing where the world’s most popular live streamers are doing business. Twitch pulling out of South Korea is a perfect example. When Twitch announced at the end of 2023 that they would cease all operations in the country due to prohibitively high network fees in February 2024, 19 of the top 20 most-watched VTubers were based on the platform.

    These creators are independent. They are not affiliated with agencies or brands. At the beginning of the year, they all had to decide which platforms to use as Twitch shut down. Most opted for YouTube Live, AfreecaTV, or the new South Korean platform CHZZK. This influx of content creators and viewers changed the global live streaming landscape

    The second way that the global live streaming scene is changing is that some nations’ live streaming sectors are growing while others are falling. China, specifically, appears slated to make big moves in 2024.

    Viewers from different regions of the world have unique tastes. In Southeast Asia, the most watched streams are represented by the mobile gaming industry.

    China is not the only country with a growing mobile gaming live streaming sector. In 2023, Battlegrounds Mobile India generated 34% more hours watched on YouTube Gaming than it had in 2022, and that trend is set to continue.

    9. Evolving Use of AI

    Artificial intelligence became popular in the live streaming industry last year. Content creators had already been using assistant bots and media creators. The difference is that now, AI streamers are gaining popularity

    Vedal987 is a great example. Also known as Neuro-sama, the AI streamer generated 5.38M hours watched in 2023. The AI can interact with viewers through chat, react to their submitted photos, and create an immersive experience.

    Currently, AI streamers are the exception rather than the rule. The primary role of AI in the live streaming industry is as chatbots associated with human live streaming personalities. The bots perfect themselves over time and effectively moderate chats without altering content creators’ brands.

    Many industry observers believe that AI will take on a new role in 2024, further increasing the popularity of VTubing. AI can create VTubing avatars for far less than it costs to purchase the expensive 3D models and rigging setups currently used by the most popular VTubers

    Because AI is constantly evolving, there’s no way to know how it will be used by the end of 2024. What’s clear is that AI is here to stay and content creators are already finding new and innovative ways to incorporate it into their brands.

    2024 Will Be an Exciting Year

    We have now discussed everything from changes in how content creators are interacting with their existing audiences to anticipated global market shares for 2024. All these changing trends may feel overwhelming but don’t worry. There has never been a better time to get into live streaming.

    Content creators have more tools at their disposal than ever for creating unique videos, interacting with viewers, building loyal fan bases, and acquiring sponsorships. Whether you’re new to live streaming or have been treating it as a hobby but want to make it into a career, now is the time to invest in better equipment and make sure you’re up on the current trends.

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    19 Tips To Make Your Live Video Streaming Event Successful https://www.epiphan.com/blog/19-tips-to-make-your-live-video-streaming-event-successful/ https://www.epiphan.com/blog/19-tips-to-make-your-live-video-streaming-event-successful/#respond Thu, 18 Apr 2024 20:55:07 +0000 https://www.epiphan.com/?p=173550 In 2024, live streaming adapts to evolving audience expectations, embraces VTubing and niche communities, and explores AI integration for immersive experiences.

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    Live streams serve multiple purposes. They create a sense of community while allowing a business to expand its reach. Companies use these events to increase brand awareness and encourage customer engagement. Live events are an excellent way to generate revenue while connecting with the target audience.

    However, you must handle the live stream properly to see these benefits. Many people feel they know how to live stream only to have their event be a dismal failure. The following live streaming tips reduce the risk of this happening.

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      1. Determine the Goal of the Live Stream

      What do you hope to accomplish with this broadcast? Do you want to bring in new viewers or generate additional leads? Having a goal in mind simplifies the planning process. To boost sales, the live stream might launch a new product or service. To grow the audience, the broadcast could share breaking news in the industry. A well-planned broadcast is easy to repurpose after the event as demand-gen content.

      2. Select a Topic

      Narrow the options to a single topic the broadcast will cover. Determine what the message of the broadcast should be. When you know the topic thoroughly, you can speak knowledgeably. Your confidence when doing so will come across in the broadcast.

      Focusing on one theme allows viewers to associate with the topic. Keep a narrow focus throughout the event. This focus allows you to showcase your expertise and thought leadership. The audience will feel as if they gain value from participating in the live stream.

      Determine the format of the live stream. Some topics are well-suited for question-and-answer sessions. When launching a new product, you might do a reveal or a how-to video. Interviews and behind-the-scenes broadcasts also draw people in.

      3. Hire a Crew

      Many people do live streams on their own using nothing more than a mobile device. These productions typically are of low quality and don’t present a professional image. Don’t make this mistake. Hire a crew to help you produce a quality live stream that attracts viewers for the right reasons.

      The crew may engage with viewers throughout the event, man cameras, help with product how-to videos, and more.

      At a minimum, spend the money to bring in an event producer and sound technician. Once these individuals are in place, determine if additional crew members are needed. The number of workers required typically correlates with the size of the broadcast.

      4. Choose One or More Target Destinations

      Some live streams only appear on one marketing channel to increase the fan base on that channel. Other broadcasts appear across multiple platforms and reach a broader audience. Know which channels the target audience prefers to meet them where they are.

      Determine when members of the target audience spend most of their time online. Know what barriers exist for these members and how to work around them. Work schedules and time zones are two factors that you need to consider when deciding when to hold the live stream and draw the largest audience.

      Experts recommend establishing a consistent schedule for live streams. Viewers know when to expect new content. This information allows them to plan for future broadcasts and to share these events with others who might also be interested in the content.

      5. Invest in Quality Streaming Equipment

      Viewers won’t stick around if they cannot see or hear the video. Invest in quality equipment for the streaming event to draw viewers in and keep them engaged. Many people believe the best way to live stream is with a phone or mobile device, as they can broadcast anytime and anywhere. However, a live stream that is of low quality makes them appear unprofessional and ill-prepared. High-quality streaming equipment is an investment in the future, so budget for excellent equipment.

      A high-quality camera provides better resolution, but you may have a shaky picture if someone holds the camera during the event. Purchase a tripod to prevent this common problem. Upgrade audio equipment for clear sound, and purchase a lighting scheme that allows everyone to be seen in their best light.

      Internet bandwidth also plays a role in a successful live stream. Estimate the number of simultaneous viewers and make certain the bandwidth can handle this volume. Update your device and install video compression software to deliver the broadcast. While it may be easier to grab a phone or mobile device and start shooting, doing so could leave viewers with an unfavorable impression. Avoid this by making high-quality equipment a priority.

      6. Consider Multistreaming

      A person new to live streaming might use one camera for the entire broadcast. Allow your event to stand out by using multiple cameras to provide different angles throughout the show. Purchase a video switcher to move seamlessly between these devices during the broadcast. Adding logo overlays, subtitles, and other computer inputs into the live stream is effortless with this device.

      Multiple microphones or a podium mic add a new level to the broadcast. Invest in an audio mixer to send audio to the video stream. Test this equipment before the event to confirm all pieces work together.

      Epiphan Pearl 2. An all-in-one live video production system for live streaming events.

       

      7. Create an Outline

      One of the most important live streaming tips a person can receive is to prepare an outline for each broadcast. This outline ensures the event follows a logical order. It also helps the host remember all the points they should cover during the broadcast. Focus on building a framework of points rather than writing a script. The script will sound forced and unnatural, which viewers don’t like.

      Increase engagement by offering content that cannot be found elsewhere. Use animations to grab a viewer’s attention. Elements such as these ensure the event is memorable to the viewers.

      Many people choose to use a storyboard for this outline. This storyboard helps you visualize the sequence of the broadcast. When creating this storyboard, determine which format to use and create frames for each segment of the live stream. Include talking points and engagement cues to keep viewers engaged. List different shots and angles on this storyboard, along with camera movements and transitions. Make adjustments to the board as needed until you have the perfect outline for the event.

      8. Build a Set

      Create a backdrop for the event to ensure background elements don’t interfere with the delivery of the desired message. A clean and uncluttered workspace suggests to the viewer that you are in control. The first impression sets the tone for the entire relationship, so make certain the set presents the image you want it to.

      9. Test the Connection

      Never plan a live stream until you have a stable internet connection. No viewer wants to sit through a live stream that constantly buffers. A stable connection remains one of the biggest challenges for hosts. One of the easiest ways to avoid this challenge is through the use of an ethernet cable and a dedicated connection. No other system will connect to the network and interfere with the event. Test the internet speed before going live on the day of the event using a site such as speedtest.net.

       

      10. Promote the Event

      People can only view a live stream when they know it is occurring. Promote the event a few days in advance, using multiple channels to do so. Ask guest speakers to do the same, as they can draw more viewers in. When promoting the event, always share the date and time of the live stream along with where viewers may find it. Tease the topic to generate additional interest.

      Post the event regularly on social media and through email marketing. People lead busy lives and these reminders ensure they don’t miss the event. Use a hashtag to make sharing the broadcast easy and create buzz. This hashtag makes it easy for followers to interact with the brand and the live stream. On the day of the event, post reminders and teasers to drive real-time traffic to the live stream.

      11. Prepare Guests

      Prepare guests before the event to ensure a successful broadcast. Confirm their system meets the basic requirements to join the broadcast and provide a calendar invitation that outlines the steps to join the event. Share a list of topics and questions to be asked, so they know what to expect, and invite them to join a dry run of the event. Ask guests to join the event ten minutes before the broadcast goes live to address any issues and prevent delays.

      12. Conduct a Practice Run

      A practice run is the equivalent of a dress rehearsal. It provides you with the opportunity to confirm all equipment works correctly and practice your delivery. Use this time to uncover any potential problems and find solutions before the event.

      13. Add Graphics

      Add titles and graphics to provide viewers with a seamless experience. Incorporate the brand colors and logo to increase brand visibility. However, don’t overwhelm the viewers with text. Limit the use of titles and text to the beginning and end of the live stream. You may also use it to introduce new topics or guest speakers, but keep it to a minimum elsewhere.

      14. Countdown to the Event

      Viewers may wish to join the stream early to guarantee they don’t miss anything. Other viewers might forget about the event if they don’t receive reminders when the event is quickly nearing. Create a countdown timer to generate excitement, provide a gentle reminder of the live stream start time, and help those who live in other time zones know when to log on to watch. This time may begin several hours before the event, or you might start it 10 or 15 minutes before the event launch time. It is a matter of preference.

      15. Engage With Viewers

      Establish a system where you can respond to comments during the broadcast. Assign a person to monitor the feed and share questions that will add to the broadcast. This engagement helps you build a strong relationship with listeners and will encourage them to return for future events.

      16. Conclude the Live Stream

      Many hosts allow the screen to fade to black when the event ends. Don’t waste this valuable time when many viewers remain online and focused on the screen. Use the blank space to share information about yourself, your organization, or the event.

      17. Collect Data to Improve Future Live Streams

      Select a platform that collects data so you gain insight into what works and what doesn’t. Learn who attends these events and how often they play the content. Are viewers dropping out before the stream ends? If so, where do they leave? Discover how much time they spend watching the video and what device they use when doing so. Certain platforms provide information about which brand device the user is viewing the content on and more.

      With this information, you gain a better understanding of the viewers’ interests. Qualifying prospects becomes easier and you can learn what viewers like. Bring this information together to make live video streaming events more successful in the future.

      18. Extend the Lifespan of the Live Stream

      People might miss the live event because they have prior commitments. Offer replays to get more from the broadcast. You may also take pieces from the broadcast and use them as marketing materials or to tease future events. Pull clips from the event and share them on social media to generate interest in future broadcasts and come up with a sizzle reel to post on your website. One live stream can go a long way when you know how to leverage the material.

      19. Request Guest Feedback

      Guests play an important role in live streams. They take an active part in making the event a success and can provide insight into what worked for them and what didn’t. Their input provides you with a different perspective on the live stream. Use this information to better meet the needs of guests in the future while improving the overall experience for all.

      You must prepare for a live stream thoroughly. Any detail overlooked during the planning stage could lead to an event that is a dismal failure. During this broadcast, you connect with real human beings, and the presentation of this event plays a major role in their perception of you or your organization. Never lower your standards when hosting a live stream. No broadcast is better than a live stream with issues.

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      Why Your Brand Needs a Live Streaming Video Marketing Strategy https://www.epiphan.com/blog/why-your-brand-needs-a-live-streaming-video-marketing-strategy/ https://www.epiphan.com/blog/why-your-brand-needs-a-live-streaming-video-marketing-strategy/#respond Thu, 18 Apr 2024 20:54:58 +0000 https://www.epiphan.com/?p=173558 Live streaming offers unparalleled opportunities for brands to build connections, expand reach, and achieve measurable results in marketing campaigns.

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      Once the internet went public back in the early 1990s, it transformed the way the world works. It brought about evolutions in learning, working, shopping, and many other aspects of our lives. Of course, it also revolutionized entertainment and the way people communicate. It completely altered marketing for businesses across the globe as well.

      Within only a few years, live streaming came into play. In the beginning, it was a little-known niche with a minimal audience. It was mainly used for concerts, sports, and other major events. Today, though, companies can use live streaming marketing to their fullest advantage. With this increasingly popular tool, they can make virtually any occasion a major event whether it’s a product launch, a demonstration, or simply an attempt to stay fresh on customers’ minds.

      Bringing the Benefits of Live Streaming to Your Brand’s Marketing Strategy

      Today’s businesses are on a constant mission to find new, more effective ways of reaching the public and promoting themselves. Several options are available at this point from paid ads and email marketing to SEO and conventional print mail. Social media and content marketing are also essential components of any solid strategy.

      All that being said, live streaming marketing helps take those channels to entirely new levels. It can benefit your brand in numerous ways. Consider some of the reasons you should start live streaming now to take advantage of this incredibly effective marketing outlet.

      Building Connections With Your Audience

      Building stronger connections with your audience is one of the key reasons to add live streaming to your marketing strategy. People can only read so much into your brand’s personality and values through your website and social media. Even pictures and recorded videos can’t fully showcase what makes your company unique.

      Live streaming can highlight those aspects, though. It lets you get your story out there. It gives you a chance to promote not only your products and services but what your company is all about. It makes your brand seem more human and allows people to get to know your company on a deeper level.

      Beyond that, it lets you do all that in real time where viewers can interact with you right there in the moment. You can answer their questions, address their comments, and take in their feedback as it’s coming in rather than waiting until after the fact to respond to them. All that creates personal connections between your brand and its customers and prospects.

      In turn, it builds trust, helps you make conversions, and leads to repeat business. According to recent reports from the marketing sector, live streaming can boost conversions by up to 30 percent or even more in some cases. Sales spurred by live streaming reached an estimated $25 billion last year, and they’re projected to soar even higher in the years to come. At the same time, the personal connections it creates can greatly increase customer retention and repeat business.

      Expanding Your Reach

      Another advantage of streaming video marketing is the ability to greatly expand your reach. In-person events allow your company to connect with local customers, but even then, you’ll only reach so many people. Videos aren’t held back by geographical barriers, but again, they don’t create quite the same connections.

      Live streaming, on the other hand, comes with many of the same benefits as in-person events, and it’s global. People across the planet can come together to view your live sessions as long as they have internet connections and you have the right streaming platform and equipment. Using live streaming in your marketing efforts could take your reach from a handful of people to potentially millions.

      Greater Flexibility

      Flexibility is also a major boon for businesses that incorporate live streaming into their marketing strategies. You can host live events on your company’s website where people will be right there with the products and services you offer. You can also host events on social media where more people are likely to see and share them. More than 22 percent of social media users watch live content, and that number is constantly growing.

      Even better, you don’t have to choose just one. You can host different events on different social media platforms. From YouTube and Instagram to TikTok and Twitch, you’ll be able to reach all niches of your target audience. You can also tailor your live streaming marketing based on the demographics of the people who will be watching them on various platforms.

      Aside from the flexibility of being able to choose your venue and customize content accordingly, streaming video marketing gives you opportunities to market in different ways.  As mentioned earlier, you can use live streaming to spread the word about product launches. It’s also perfect for advertising upcoming sales and endless other occasions.

      You can stream question-and-answer sessions about any number of topics, including your industry as a whole, how to get the most out of your products, and how your company operates. Use this marketing outlet to promote contests and giveaways. From there, use it to announce the winners of those events. Those are only a few of the possibilities.

      That level of flexibility and versatility gives you countless ways to reach customers and prospects. You can use live streaming to target different segments of your audience and people in various stages of your conversion funnel. It’s a great way to speak to everyone no matter what they want to hear.

      Practicality and Profitability

      Live video streaming marketing is also a practical and profitable way to promote your brand. It’s not overly complicated or costly when compared to certain other elements of your marketing strategy. In fact, all you really need to get started are a camera, an internet connection, and a few other pieces of equipment. In fact, you could, technically, use your phone and a live streaming app initially.

      Keep in mind, though, that using the bare basics for live streaming could hold you back. It’ll affect your video quality and may limit your reach. Once you start to gain more viewers, a phone and an app probably won’t be enough to give them the experiences they’re looking for. Additionally, you need to plan your live videos well to keep viewers coming back for more.

      As your efforts start to pay off, you can always upgrade to more high-tech equipment. It’ll give you higher-quality streaming and provide your viewers a better experience. It’ll also give you added versatility so you can take full advantage of all the potential benefits live streaming marketing has to offer.

      Regardless of where you start, live streaming is bound to pay off in the long run. It generates some of the highest ROIs in the marketing world. Those returns tend to cycle higher and higher as a company’s brand awareness grows. While you can’t expect to go global and see sales skyrocket with a few short streaming sessions, you’re sure to get back what you put into this portion of your marketing strategy plus far more.

      Improved Visibility

      Live streaming marketing will improve your visibility as well. On the most basic level, it gives you more content to showcase across a broader range of channels. That makes people more likely to see your content and share it.

      As long as it’s valuable, high-quality content, Google will take notice. That’ll help improve your search engine rankings and make you more visible when people search for the products and services you offer. You can take that up a notch by tagging your events based on what’s trending and using the right keywords when promoting them.

      Aside from that factor, social media sites promote live streaming over other types of content. When you go live, your events will be more likely to appear at the tops of people’s feeds. Those who follow you will receive helpful reminders of your events as well, so they’ll be less likely to forget about them.

      That added visibility will keep you fresh and relevant in the eyes of your followers, which could further improve your search engine rankings. It’s a beneficial cycle if you approach it in the right way. Remember, though, that your live feeds need to benefit viewers in some way, such as entertaining them and giving them valuable information. Otherwise, your engagement rates could drop and take your rankings and visibility down with them.

      Measurable Results

      Live streaming gives you measurable results too. You’ll be able to see how many people attended your events. Some streaming platforms give you tools to use for determining viewers’ demographics. Those include their age ranges, genders, and locations. If you stream across multiple channels, whether at the same time or with different events, you can measure which platforms viewers watch your live streaming marketing from.

      Certain platforms and analytics tools can give you information like how long viewers watched and how they interacted with your content. You can gain a great deal of insight from those resources, not the least of which speaks to the cost-effectiveness, visibility, and reach of your live video streaming. It’ll help you measure just how popular and effective this portion of your marketing strategy really is.

      Improving Your Marketing Campaigns

      You can also take the measurable results you get from live streaming to hone your entire marketing campaign. They’ll show you how to improve your live events to draw in more people, keep them interested, and encourage them to interact. They’ll also help you determine which social media platforms and other online venues are bringing you the most attention and which ones may not be quite so worthwhile.

      Those metrics aren’t limited to your live streaming marketing, either. They can extend to all aspects of your marketing strategy. As such, they’ll help you better reach your target audience no matter where or how they find you. They may even prompt you to branch out into audiences you hadn’t thought of marketing to before. Using the analytics tools available from live streaming platforms will maximize the effectiveness of your marketing efforts and budget.

      It’s What the People Want

      Finally, consider this: people are increasingly leaning toward live streaming as their content of choice. By some accounts, at least 80 percent of viewers prefer video over reading a post, and the majority of those favor live streaming over on-demand. That applies to people on social media as well as other channels.

      On a global scale, people spend approximately 25 percent of their viewing time on live streaming versus on-demand video. People generally watch live content about 10 minutes longer per sitting than recorded videos as well. During the pandemic, live streaming views surged by more than 100 percent. Many analysts expected that figure to drop drastically after shelter-in-place mandates were lifted. Instead, it has continued to grow by anywhere from 10 to 15 percent per year.

      Live streaming marketing is expected to give rise to more than $130 billion in sales within the next couple of years. Some sources say that consumers are up to 60 percent more likely to make purchases after watching live marketing videos than after seeing ads or reading about products.

      People love this type of marketing because it highlights products, their uses, and their value. It also allows consumers to ask companies questions about their products and services directly rather than indirectly. Of course, there’s also the bandwagon effect to think about. That’s a powerful tool in its own right, and few things bring it out quite as effectively as a live event. In short, live streaming is what the people want, so why not use that to your advantage.

      Making Live Streaming Video Part of Your Marketing Strategy

      Several marketing solutions are available to today’s businesses. Companies can promote themselves in person, online, on television, and in writing to name a few options. Live streaming has risen to the forefront of the marketing sector. It’s an effective way for your brand to connect with customers and prospects, and it’s what your target audience is looking for. With all that being the case, why not harness the power of live streaming and make it part of your marketing strategy?

      The post Why Your Brand Needs a Live Streaming Video Marketing Strategy appeared first on Epiphan Video.

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      What is Opencast video management system? https://www.epiphan.com/blog/what-is-opencast/ https://www.epiphan.com/blog/what-is-opencast/#respond Tue, 26 Mar 2024 08:12:06 +0000 https://www.epiphan.com/?p=173272 Learn about the main features and benefits of using Opencast, the open-source video management system designed for educational institutions.

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      In the dynamic landscape of digital education and media management, institutions constantly seek innovative solutions to manage, record, and distribute video content efficiently. Enter Opencast, a tool designed to streamline these processes for educational institutions and organizations. But what is Opencast, exactly?

      Opencast is a flexible, reliable, and scalable open-source video management system for academic institutions, built by a community of developers from leading universities and organizations worldwide.

      The platform helps educators and administrators at schools record and manage video content.

      In this blog, we’ll cover the most frequently asked questions about this platform.

      Discover simplified Opencast lecture capture with Pearl

      Pearl is a reliable hardware capture agent that integrated seamlessly with Opencast. Harness the power of this integration to enhance efficiency and flexibility in lecture recording.

      Jump to

        Understanding Opencast

        Opencast is a free, open-source video management system made for educational institutions. It allows users to schedule, record, edit, and distribute video and audio content. It offers tools for managing digital media, from lecture capture in universities to video management in organizations.

        What does Opencast do?

        Opencast caters to several critical needs in video management:

        • Scheduled Recording: Enables institutions to automate the recording of lectures and events.
        • Live Streaming: Enables the live broadcast of events or lectures, making content accessible in real time.
        • Video Editing and Processing: Offers tools for editing, processing, and enhancing video content post-recording.
        • Content Distribution: Facilitates the distribution of content through various channels, ensuring accessibility for the intended audience.

        Who uses Opencast?

        AV administrators and developers in higher education institutions primarily use Opencast. Its robust set of tools caters to the complex needs of universities and colleges that regularly produce and manage a large volume of video content. Additionally, its open-source and flexible design makes it appealing to organizations beyond academia looking for a video content management system.

        Who might benefit from Opencast?

        Any institution or organization looking to manage video content more efficiently could benefit from Opencast. It is particularly beneficial for educational institutions aiming to enhance their e-learning platforms with high-quality video content.

        Screenshot of the administrative interface of Opencast
        Discover simplified Opencast lecture capture with Pearl

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        Common questions about Opencast

        Is Opencast difficult to implement and use?

        Opencast is designed with scalability and ease of use in mind. While the initial setup might require some technical expertise, especially to customize it to specific needs, its user interface is intuitive for day-to-day operations. The open-source community around Opencast also provides extensive documentation and support.

        How is Opencast different from other video management solutions?

        Opencast’s open-source nature is its most significant differentiator. This means it’s not only free to use but also highly customizable. Institutions can adapt it to their unique needs without the licensing and cost constraints associated with proprietary software. Moreover, it’s specifically designed for educational environments, making it a tailored solution for academic video management.

        How often does Opencast get updated?

        The platform operates on a schedule that rolls out two major updates every year, along with various smaller updates for bug fixes and maintenance in between. Typically, these major updates are launched once in June and once in December. A detailed schedule for these releases is often shared about six months in advance of each major update.

        How does video capture work in Opencast?

        Opencast employs a concept known as “capture agents” to record video content. These tools connect to cameras or desktops to record audio and video. They can be software or hardware. Once captured, the content is processed and managed through the Opencast platform.

        Screenshot of the source selection in Opencast Studio.

        Integrating recording hardware

        While Opencast can work with a variety of recording hardware and software, finding the right fit is crucial for capturing high-quality video content and ensuring smooth operations. In this context, Pearl encoders by Epiphan emerge as a compelling choice for several reasons.

        Pearl encoders offer unparalleled versatility with support for multiple video inputs (HDMI, SDI, USB, IP) and audio inputs (digital embedded, IP, USB, analog). This means they can adapt to various recording environments and setups, from lecture halls to seminar rooms. Additionally, their resilience to network failures – with features like recording schedules offline and uploading when a connection is restored – ensures that no content is lost due to technical issues.

        From an administrative perspective, Pearl encoders simplify the video capture process. AV administrators can monitor the encoders from the Opencast Admin interface, overseeing recording schedules and device status remotely. Scheduled recording capabilities ensure lecture and event capture without manual intervention, directly aligning with Opencast’s automation ethos.

        Pearl is a great option for institutions seeking a comprehensive AV solution. It offers a cloud-based control portal for managing fleets called Epiphan Edge. It also has an API for integrating with in-room control systems. With models ranging from 1 to 6 channels, supporting HD to 4K, Pearl encoders cater to institutions of all sizes and technical requirements.

         

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        Conclusion

        Opencast stands out as a powerful, open-source video management platform, especially tailored for the needs of educational institutions and organizations looking to manage video content efficiently. Its compatibility with versatile and reliable recording hardware like Pearl encoders further enhances its appeal by ensuring high-quality video capture and management.

        This mix provides a straightforward, effective way to create and share high-quality videos, making life easier for both educators and organizations. Together, they ensure a smooth video management process, supporting better learning and wider content distribution with less hassle.

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        Top 10 EdTech tools shaping learning experiences https://www.epiphan.com/blog/10-learning-experience-tools/ https://www.epiphan.com/blog/10-learning-experience-tools/#respond Tue, 14 Nov 2023 08:57:20 +0000 https://www.epiphan.com/?p=171628 The post Top 10 EdTech tools shaping learning experiences appeared first on Epiphan Video.

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        In our last blog, we covered the latest classroom technology trends and how to leverage them for better student outcomes. This time, we’ll be discussing the specific tools that can help elevate the learning experience.

        In the ever-evolving landscape of education, the introduction of technology has completely changed the way we learn and teach. From immersive virtual classrooms to personalized learning experiences, the realm of educational technology, known as edtech, has created many groundbreaking tools and platforms. In this blog, we dive into the top 10 categories of edtech tools that are reshaping the learning experience.

        If you are hoping to learn more about the best edtech tools and how they are are shaping the future of learning – you’ve come to the right place.

        Jump to

          Learning Management Systems (LMS)

          Learning Management Systems (LMS) are like virtual command centers for schools, bringing everything from coursework to communication under one digital roof. LMS platforms like Canvas or Blackboard offer all-in-one solutions for managing instructional content, assessments, and communication.

          Teachers can upload all course materials (e.g., lecture notes, readings, assignments) onto the platform, creating a centralized hub for students to access anytime, anywhere.

          Here’s a scenario: Suppose a student misses a class due to illness. Instead of falling behind, they log into the LMS and find the day’s lesson, assignments, and even a recording of the lecture if the teacher used the system’s recording feature. They can ask questions or submit their work directly through the platform, staying engaged with the class even when physically absent.

          Moreover, an LMS fosters collaboration among students. It might have discussion boards where they can share ideas, ask each other questions, or work together on projects outside of class hours.

          Plus, the system helps teachers track student progress, identify areas where students might be struggling, and personalize learning by tailoring assignments or resources to meet individual needs – all contributing to a more enriched and inclusive learning experience for every student.

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          Content Management Systems (CMS)

          Content Management Systems (CMS) tools like Panopto and Kaltura play a pivotal role in organizing and distributing educational content effectively. These platforms serve as versatile repositories for a wide range of materials, including videos, presentations, and documents.

          Picture a literature professor using Panopto to upload comprehensive video lectures enriched with slides. This content becomes instantly available to students, allowing them to revisit these lectures at their own pace, pause, rewind, and make personalized study notes. All of this facilitatates a more tailored learning experience.

          CMS platforms also prove to be very valuable in the realm of collaborative projects. Consider an engineering class leveraging Kaltura or Panopto to record and share group discussions, experiments, or presentations. Students collaborate seamlessly, sharing these recordings among team members and instructors. This not only encourages teamwork but also provides a platform for valuable insights that aid in assessments and collective learning.

          Moreover, many CMS integrate directly with LMS, streamlining the educational experience. Teachers can then easily embed video resources directly into platforms like Canvas. This setup brings all learning materials together in one easy-to-reach place. It helps students move through their courses smoothly and enjoy a complete learning experience that mixes organizing content and following a structured course.

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          Lecture capture solutions

          Software and hardware lecture capture solutions live stream and record classes for on-demand access. Recorded lectures provide a lot of flexibility for students: If a student ever misses a class, they can watch the recorded session later.

          Moreover, lecture capture promotes innovative teaching methodologies. Professors can experiment with flipped classrooms, assigning recorded lectures as homework, and using in-class time for discussions and problem-solving sessions. This dynamic approach encourages active learning and engagement.

          For a more seamless experience, lecture capture solutions can be integrated with other edtech tools like CMS. For instance, Epiphan Pearl Mini integrates directly with CMS like Panopto and Kaltura. This means that a recording made on the device is automatically delivered to the CMS or shared through a LMS, creating a holistic educational ecosystem.

          Pearl Mini

          Small in size, big on pro features

          For all your video capture needs, look no further than Pearl Mini™. Record, stream, and switch up to three full HD video inputs. Integrate seamlessly with Panopto, Kaltura, and YuJa CMS.

          Interactive learning platforms

          Elevate engagement with platforms that foster interactive learning. Tools like Poll Everywhere or Mentimeter can transform lectures into dynamic discussions, enhancing comprehension and participation.

          Using these tech tools, teachers can create more engaging classes. For example, in a high school science class, Poll Everywhere can turn a lecture on the periodic table into an interactive discussion. Students answer questions in real-time using their devices, sparking conversations and helping the teacher know what’s understood and what needs more focus.

          Similarly, in a university economics lecture, Mentimeter can keep students involved with live polls and quizzes. This instant feedback makes the class more interactive and ensures everyone stays engaged, whether they’re in-person or joining remotely. These tools transform passive listening into active participation, making learning more enjoyable and effective.

          Virtual Reality (VR) and Augmented Reality (AR) tools

          Immerse students in a new dimension of learning with VR and AR tools. Applications like Google Arts and Culture or Zappar can turn abstract concepts into vivid, interactive experiences.

          For example, in a biology class, Google Arts and Culture can take students on virtual field trips, exploring ecosystems and organisms. This immersive experience makes learning hands-on and memorable.

          Similarly, in a history lesson, Zappar brings historical events to life with augmented reality. Students can use their devices to interact with 3D models of ancient artifacts or famous landmarks, making the past tangible and engaging.

          These tools turn abstract ideas into interactive experiences, making learning more immersive and captivating for students, allowing them to explore subjects in ways that were once unimaginable.

          Adaptive learning platforms

          Adaptive learning platforms like Smart Sparrow and Knewton customize learning for each student. For instance, in a math class using Smart Sparrow, the platform can adjust exercises based on how well a student solves problems, providing tailored lessons to improve their weak areas.

          Similarly, in a language course, Knewton adapts content to match each student’s proficiency level. This personalized approach ensures that every student gets challenges suited to their abilities, making learning more effective and engaging. These platforms revolutionize education by tailoring lessons to match individual learning styles and abilities.

          Video conferencing solutions

          Facilitate virtual classrooms and collaborative discussions with video conferencing tools. Zoom and Microsoft Teams are indispensable for connecting educators and students in real-time and making online learning possible

          Video conferencing tools like Zoom and Microsoft Teams are essential for connecting teachers and students in real-time. For instance, in an online class, Zoom brings everyone together, allowing interactive discussions and live lessons, while Microsoft Teams facilitates collaboration on group projects, making distance learning feel more connected and interactive. These tools enable seamless communication and collaboration, bridging the gap between educators and students, regardless of their physical location.

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          AV.io USB capture cards

          Capture lossless video from just about any video source including DVI, HDMI, and SDI. Seamlessly integrate with third-party video encoding, scaling, and streaming software.

          Digital whiteboarding tools

          Bring the traditional whiteboard into the digital realm with tools like Miro or Jamboard. Encourage creativity and collaboration, making complex concepts more digestible.

          Digital whiteboarding tools like Miro and Jamboard digitize the classic whiteboard experience. For instance, in a design class, Miro allows students to brainstorm ideas collaboratively, creating mind maps or sketching designs together in real time, fostering creativity and teamwork.

          Similarly, in a physics lesson, Jamboard can help break down complex concepts by allowing the teacher to illustrate formulas or diagrams virtually. Students can engage by adding their explanations or working through problems together, making abstract ideas more understandable and interactive.

          These tools take traditional brainstorming and explanation methods to a digital platform, promoting collaboration and enhancing understanding of complex subjects in a more interactive and engaging way.

          Gamification platforms

          Gamification tools like Kahoot! and Classcraft make learning fun and competitive. For instance, in a history class, Kahoot! can turn quizzes into lively competitions, where students race to answer questions, boosting engagement and knowledge retention.

          Similarly, in a language course, Classcraft gamifies learning by turning lessons into quests and challenges. Students earn points and rewards for completing tasks, motivating them to participate actively and making learning more enjoyable.

          These platforms leverage game-like elements to make learning entertaining and interactive, encouraging students to actively engage with the material in a way that feels more like play than work.

          Accessibility tools

          Accessibility tools like Otter.ai and Be My Eyes promote inclusivity in education. For example, Otter.ai is a cloud-based platform that provides transcriptions for lectures, ensuring that students with hearing impairments can access the content easily.

          Similarly, Be My Eyes assists visually impaired students by connecting them with volunteers who can help through live video calls, ensuring they have the support they need to navigate educational materials or their surroundings.

          These tools break barriers by providing support to students with different needs, ensuring that education is accessible to everyone, regardless of disabilities or challenges they may face.

          These ten edtech tools are the secret arsenal for those steering the ship of learning experience design. We hope that as you explore these tools, you also envision the seamless, easy-to-use, and reliable platform experience that will define the future of learning for both teachers and students.

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          Nine classroom technology trends you should know about https://www.epiphan.com/blog/classroom-technology-trends/ https://www.epiphan.com/blog/classroom-technology-trends/#respond Tue, 31 Oct 2023 07:40:49 +0000 https://www.epiphan.com/?p=171414 The post Nine classroom technology trends you should know about appeared first on Epiphan Video.

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          In the realm of higher education, roles like Educational Technology Directors and Instructional Technologists are more important than ever before. The technology that they choose has a direct effect on the learning process and the quality of student learning.

          But with so many new learning technology options available, it can be difficult to keep up with the trends. As technology continues to evolve, so do the expectations and opportunities for enhancing the learning experience. In this blog, we’ll explore new classroom technology trends and how they can change the education sector.

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            Interactive learning environments

            Traditional lecture-style classrooms, where the instructor talks and the students listen, are slowly phasing out. Interactive learning environments are on the rise, featuring collaborative technologies like interactive whiteboards, touchscreen displays, and digital projectors. These tools empower instructors and students to interact with educational content actively, fostering dynamic and engaging learning experiences.

            Real-world example: The University of North Carolina’s DELTA program provides diverse interactive learning environments. These include creative educational methods, such as virtual labs, collaborative tools, and immersive language learning apps, providing students with interesting and efficient learning options.

            Why It Matters: Interactive learning environments promote student engagement, collaboration, and knowledge retention.

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            Blended and hybrid learning models

            Blended and hybrid learning combine traditional in-person teaching with online components. This approach allows for greater flexibility in how students access and engage with course materials. For example, with recorded video lectures, students can choose when to watch them and learn at their own pace. Tools like Learning Management Systems (LMS), video conferencing, and asynchronous learning modules are essential for implementing these models effectively.

            Real-world example: See how Middle Tennessee State University (MTSU) leverages Epiphan Pearl Mini to enhance education through blended and hybrid learning models in this video case study. MTSU seamlessly integrates in-person and online components, providing students with the flexibility to interact with course materials and collaborate using innovative technology. This approach promotes active learning, academic success, and a holistic education.

            Why It Matters: Blended and hybrid learning accommodate diverse student needs and enhance accessibility.

            Artificial intelligence (AI) and machine learning

            AI and machine learning are reshaping education. These technologies can analyze student data to provide personalized learning experiences, predict student performance, and even automate administrative tasks. Adaptive learning platforms and AI-driven chatbots are just the beginning.

            Real-world example: Stanford University ues AI for the “Stanford SAILORS” program. This initiative employs machine learning to support underserved high school students interested in AI and computer science. AI algorithms analyze how students work and learn, giving them personalized feedback and adjusting content to help them succeed in school.

            Why It Matters: AI-powered solutions have the potential to enhance student performance, ease administrative tasks, and boost educational institutions’ overall efficiency.

            Augmented reality (AR) and virtual reality (VR)

            AR and VR technologies offer immersive learning experiences that transcend physical boundaries. Classroom Technologists can leverage AR and VR to create virtual field trips, immersive simulations, and interactive 3D models that enhance understanding and engagement.

            Real-world example: In math, apps like Photomath guide students through problem-solving, while 3D models and visualization tools make complex concepts clearer. Apple like SkySafari and Night Sky enhance the learning experience by making astronomy engaging and interactive, allowing students to explore the cosmos with real-time celestial insights.

            Why it matters: AR and VR foster experiential learning and provide students with unique, immersive educational experiences.

            Internet of Things (IoT) integration

            IoT devices are increasingly finding their way into educational settings. From smart classrooms with connected devices to wearable technology for tracking student engagement, IoT integration has the potential to change data collection and analysis in education.

            Real-world example: The University of California, Los Angeles (UCLA) uses IoT-connected smart classrooms with IoT sensors to monitor temperature, lighting, and air quality. This ensures a comfortable and conducive environment for students. Additionally, the IoT-connected whiteboards and AV equipment streamline teaching, making it more interactive. By leveraging IoT technology, UCLA is enhancing learning conditions, promoting engagement, and ultimately improving the quality of education for its students.

            Why it matters: IoT can provide valuable insights into student behavior, classroom usage, and resource allocation.

            Accessibility and inclusivity

            As technology advances, we cannot overstate the importance of accessibility and inclusivity in education. Classroom technologists should choose solutions that work for different learning styles and abilities, so all students can succeed.

            Real-world example: Lecture transcription services, like ones offered by the University of Washington, play an important role in promoting accessibility and inclusivity in higher ed. By transcribing lectures and providing captions for video content, the school ensures that students with hearing impairments and non-native speakers can fully access course materials.
            This inclusive approach doesn’t just benefit specific groups. It enhances the learning experience for all students by making content more searchable and simplifying note-taking.

            Why it matters: Inclusivity promotes equitable access to education and enhances the learning experience for all.

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            Gamification and microlearning

            Gamification techniques and microlearning modules are gaining traction. These strategies break down complex content into bite-sized, engaging pieces, making learning more enjoyable and manageable for students.

            Real-world example: Stanford bioengineers have developed an app that leverages gamification and microlearning techniques to enhance learning. They created a microscope system that lets students interact with live microbes, like a game. It helps students learn about microbes and science in a fun way, making hard ideas easier to remember.

            Why it matters: Gamification and microlearning enhance student motivation and knowledge retention.

            Data and learning analytics

            Collecting and analyzing data about student performance and engagement is becoming increasingly important. Learning analytics tools can provide actionable insights that inform instructional decisions and improve educational outcomes.

            Real-world example: At Middle Tennessee State University (MTSU), teachers and administrators use Panopto’s analytics to understand how students engage with video content. This helps educators adjust their teaching and content to meet student needs. This data-driven method personalizes instruction and improves academic outcomes, showing the importance of data and learning analytics in higher education.

            Why It Matters: Data analytics enable evidence-based decision-making and continuous improvement in education.

            Digital security and data privacy

            With the increased adoption of online learning and data-driven technologies, digital security and data privacy are paramount. Classroom Technologists must stay informed about the latest security threats and ensure robust protection measures are in place.

            Real-world example: At the University of Texas at Austin, digital security and data privacy are crucial for improved learning. Professors and students rely on secure online platforms to access and share course materials, guaranteeing data privacy. They use secure cloud-based solutions such as Microsoft 365 and Google Workspace for Education for seamless collaboration on academic projects while keeping data secure. This safeguards student information and creates a safe and efficient digital learning environment that aids student success and academic excellence.

            Why It Matters: Digital security safeguards sensitive student and institutional data from breaches.

            The future of classroom technology is promising and ever-evolving. Now, more than ever, it’s crucial to stay updated on these educational technology trends and think about ways to incorporate them into educational institutions to improve the learning process.

            As technology keeps influencing education, adopting these innovations can lead to more engaging, inclusive, and effective teaching and learning. The classroom of the future is taking shape now, and these champions are leading the way in this exciting change!

             

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            One Button Studios: The easy way to create video content https://www.epiphan.com/blog/one-button-studios/ https://www.epiphan.com/blog/one-button-studios/#respond Thu, 14 Sep 2023 08:09:00 +0000 https://www.epiphan.com/?p=171101 In the rapidly evolving world of education, simplicity is key. Learn how One Button Studio setups are revolutionizing the way educators and students create video content. Say goodbye to complexity and hello to effortless recording – the future of education starts with the press of a single button.

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            In the ever-changing landscape of teaching pedagogy, technology is constantly evolving, bringing new opportunities to the field of education. One such innovation making waves is the “One Button Studio.” In this blog, we will explore what a One Button Studio is, why it’s becoming so popular at forward-thinking institutions, and how to set up your own.

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              one button studios

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              • One-touch operation
              • Immediate file handoff
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              What is a One Button Studio?

              A One Button Studio is a simplified video recording setup designed to be incredibly user-friendly. As the name suggests, it operates with just one button, making it accessible to educators and students alike, even those without any previous video production experience. The person walks in, presses one button, records their video, and walks out with the recording in hand.

              A studio typically includes professional-grade equipment such as cameras, microphones, lighting, and a computer or hardware encoder, all seamlessly integrated into a single, user-friendly interface. The setup also makes collecting the recording simple, whether through automatic file upload to the cloud or a download to a USB drive.

              The benefits of One Button Studios extend far beyond mere convenience. The seamless, user-friendly experience puts creative control directly into the hands of educators and students. And because anyone can just go in, press a button, and record content, this saves IT or support staff loads of time.

              How One Button Studios are used

              One Button Studios have found their way into educational institutions worldwide, enhancing the learning experience in numerous ways:

              Flipped classroom and online learning

              Faculty and staff use One Button Studios to pre-record lessons for the flipped classroom approach or create entire online courses.

              Student presentations

              One Button Studios empower students to create high-quality video presentations easily. They can practice class presentations and record speeches, lectures, interviews, or project demonstrations without worrying about the technical intricacies of video production.

              Digital storytelling

              One Button Studios enable students to explore their creativity by producing videos for storytelling, filmmaking, or documenting school events. This hands-on experience fosters digital literacy and media skills.

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              How to set up a One Button Studio

              Setting up a One Button Studio might seem daunting, but it’s more accessible than you think. Here’s a simplified guide to get you started:

              Step 1: Choose a location

              It’s best if the studio is located in a quiet space with enough room for your studio equipment and any props or decor you may need for your recordings.

              Step 2: Source equipment

              You’ll need:

              • High-definition camera (with an HDMI or SDI out)
              • Professional microphone (shotgun or lavalier)
              • A green screen
              • Studio lighting
              • Epiphan Pearl Mini video production system

              Optional: Consider equipping your studio with a busylight to let others know when the studio is in use.

              Step 3: Install and configure

              Set up the studio equipment (read our “5 steps to creating the ultimate lecture recording studio” article to learn how).

              To set up the One-Button part, connect your camera and audio to the Pearl Mini. From there, configure Single Touch recording on the device. You can also configure whether the video gets uploaded to the cloud or downloaded to a flash drive. When the configuration is complete, your users will be able to start and stop the recording by pressing a single button on the Pearl Mini’s touch screen.

              Step 4: Create a user guide

              To ensure smooth operation, create a user guide for your One Button Studio with simple steps to follow. Include instructions on how to power the equipment, start recording, and access recorded files.

              Step 5: Test test test

              Bring in students and teachers and test out the setup on them. Take note of friction points and eliminate them. Make sure your setup is easy for everyone to use and produces consistent, high-quality results.

              Conclusion

              One Button Studios are a game-changer in education, providing a user-friendly, versatile, and cost-effective solution for creating high-quality video content. Whether you’re a teacher looking to engage your students, a student aiming to improve your presentation skills, or an institution seeking to enhance its educational offerings, a One Button Studio can be your ticket to success.

              5 steps to creating the ultimate lecture recording studio

              Follow these 5 basic steps to take your lecture recording production to the next level and help to keep your students interested and engaged.

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              NDI® and NDI|HX for network video production https://www.epiphan.com/blog/ndi-ndihx-network-video-production/ https://www.epiphan.com/blog/ndi-ndihx-network-video-production/#respond Fri, 24 Feb 2023 17:32:25 +0000 https://www.epiphan.com/blog/blog-template-copy/ Learn how to get more video inputs cheaper using NDI over the Gigabit Ethernet than HDMI or SDI starting right now with your existing gear.

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              If you’ve heard the acronym NDI and wondered how it can help your live video productions, you’ve come to the right place.

              We’re here to answer the most frequently asked questions about NDI, NDI|HX, bandwidth speeds, and how the protocol gives you more options to create video.

              Jump to

                What is NDI video?

                Network Device Interface, or NDI®, lets you transmit and receive broadcast-quality, low latency over existing LANs using cost-effective CAT5/6 cables and the quality is virtually lossless.

                NDI allows the flexibility to choose from a wider variety of video input sources. Across the same network, you can access multiple cameras, software on computers, mobile devices, and more on the network using a single LAN port. No expensive multiple-port HDMI switches or SDI routers are needed.

                The number of NDI sources you can add to your network is practically limitless. To access NDI devices across subnets, you can manually enter the IP address of devices on those other subnets using NDI Access Manager.

                With NDI, taking your video production to a different location is a lot simpler without a whole mess of HDMI and SDI cables to manage. All your video sources are readily accessible from anywhere over the network. CAT5/6 cables are also a lot cheaper than traditional SDI or HDMI cables.

                 

                NDI and network bandwidth

                High Bandwidth NDI, as the name suggests, uses a lot of local bandwidth to share audio and video. This is because the protocol transmits high-quality, low latency, uncompressed video streams that are virtually lossless. Every pixel captured by the camera’s sensors is sent without any reduction – resulting in a lot of data.

                Transmitting uncompressed video, especially at higher resolutions, requires at the very least a Gigabit network, though the ideal transfer speeds ultimately depend on the number of concurrent High Bandwidth NDI streams.

                A single 1920×1080@30 fps NDI stream needs approximately 100 Mbps of dedicated bandwidth.

                The bandwidth required will change, however, depending on the resolution, framerate, and how much motion is being captured by the camera. For example, a 1920×1080@60 fps NDI stream requires 150 Mbps. Meanwhile, a 4K@30 fps NDI stream is roughly 250 Mbps.

                It’s recommended to leave approximately 25 percent of headroom so that the signal remains smooth just in case any unexpected network traffic pops up during production.

                So, if you have three PTZ cameras sending their video to an Epiphan Pearl-2 at 1920×1080@30 fps, that’ll cost you approximately 300 Mbps of bandwidth. If the Pearl-2 is also outputting the NDI stream in 4K, that puts your bandwidth at 550 Mbps. Reserving 250 Mbps for the suggested headroom, three sources and one output already totals 800 Mbps, just enough for the Gigabit network to handle the transfer

                Resolution / FramerateHigh Bandwidth NDI MbpsNDI|HX Mbps
                1920×1080p@301008
                1920×1080p@6015010.5
                3840×2160@3020018
                3840×2160@6025030

                High Bandwidth NDI vs. NDI|HX

                There are two variations of NDI to work with: High Bandwidth NDI and NDI|HX.

                Both are great options for transmitting video and embedded audio signals across a local network, the main difference between them being compression and latency.

                High Bandwidth NDI is uncompressed and requires a lot of bandwidth to transmit. NDI|HX is the high-efficiency alternative, functioning almost exactly the same way but requiring significantly less bandwidth thanks to the advanced compression  – making it an ideal choice for any environment where bandwidth is limited. The high efficiency of NDI|HX will add some latency compared to the High Bandwidth version, but at most, it’s only a frame or two. Audio is uncompressed in both High Bandwidth NDI and NDI|HX.

                Here’s how much dedicated bandwidth is recommended for NDI and NDI|HX:

                • A single 1920×1080@30 fps High Bandwidth NDI stream needs at least 100 Mbps of dedicated bandwidth
                • A single 1920×1080@30 fps NDI|HX stream needs 8 Mbps of dedicated bandwidth

                It’s worth noting that these figures are estimates and the actual bandwidth required will vary based on resolution, framerate, and motion.

                NDI|HX allows creators to take advantage of almost identical, exceptional quality without worrying so much about bandwidth availability. Of course, the bandwidth available should always be something to consider, but NDI|HX was designed to work over low-bandwidth networks.

                Available NDI tools

                More and more software applications like Zoom, Microsoft Teams, Skype, NewBlueFX, EasyWorship and others offer native NDI support.

                To help spur adoption, there are free NDI plugins for popular applications like VLC and Adobe Creative Cloud. For all the rest, NDI offers simple-to-install free tools. For example, NDI Screen Capture lets you turn a computer into multiple NDI inputs that any other NDI device on the network can access. You can define live video sources like the computer’s webcam, the full-screen display, different windows or combination of windows. Even different software applications running on that computer can be converted into an NDI input.

                A couple more options include the NewTek NDI Connect and the NDI|HX Camera app (available for a nominal fee). NewTek Connect makes any camera or device connected to a computer’s capture card (or the local webcam) available to other NDI systems on the LAN. And NDI|HX Camera converts the output from iOS devices and Android phones into NDI video inputs. If you want to take your content further and out onto the WAN, consider using SIENNA Cloud for NDI.

                The many free tools and flexible options that are available are definitely helping to drive adoption.

                NDI adoption

                Adoption of NDI is spreading since its introduction to the public early in 2016. Designing NDI into your AV system is getting easier as more hardware and software options become available. There are also more NDI enabled cameras to choose from companies like PTZOptics, or Panasonic, as well as full-featured video production systems like the Epiphan Pearl-2 that support NDI and NDI|HX. Additionally, Pearl Mini can support up to two NDI|HX inputs, making it a perfect choice to build a small studio.

                If you already have existing cameras and AV equipment, NDI is still within your reach. You don’t have to make a huge commitment to switch over all your gear. NDI converters are readily available. These converters connect existing NDI unaware HDMI or SDI video sources to the network – and convert NDI into HDMI signals for your average monitor or video projector. NDI converters range in price and features. For example, the BirdDog Mini offers 1080p60 NDI encoding, 1080p60 NDI decoding, tally, and power over the Ethernet.

                NDI AV system adoption

                Practical NDI applications

                Here are some practical ways you can start using NDI.

                NDI for live events

                Using NDI can offer several advantages when capturing live events such as lectures, conferences, or performances.

                NDI eliminates the need for cabling, which can be challenging to set up and manage. By connecting cameras and other devices to an all-in-one production system like the Pearl-2 or Pearl Mini, everything you need to stream or record the live event is acquired in less time and in a much more organized fashion.

                If the live event uses presentation software like Microsoft PowerPoint, this can easily be added to the LAN using the free NDI Screen Capture or NDI Screen Capture HX. With this app, the presentation computer becomes another NDI input for your video production system to ingest. It can be added to Pearl-2 or Pearl Mini like any other NDI or NDI|HX source, recorded, streamed, and switched between as needed for the production.

                Certain venues won’t have the network bandwidth required for an effective NDI production. It is possible to work around this, however. With NDI Bridge, you can securely connect two entirely different NDI networks from anywhere in the world. This is particularly useful for remote production workflows or transmitting signals to other locations.

                Adding remote guests to broadcasts with NDI

                Adding a remote guest to a live production was once a tricky proposition. However, with the addition of NDI-out to all major video conferencing apps such as Microsoft Teams, Zoom, and Skype, it’s possible to bring the remote guest’s audio and video to your production tool or system of choice.

                When enabling NDI-out on Microsoft Teams, Zoom, and Skype, the feeds can be ingested by Pearl-2, allowing you to switch, record, and stream video with these remote sources as well as any physical input available. Create interesting layouts with NDI inputs using the built-in custom layout editor and add text, custom backgrounds, and transparent images.

                Using NDI for meetings and conferences

                The top video conferencing platforms all feature an NDI-out function, but they also accept NDI Webcam Input. Any NDI-enabled camera, including mobile devices with the NDI|HX Camera app, can be used in place of a laptop’s built-in webcam, which allows meeting participants in far greater quality.

                Taking this a step further, adding NDI-enabled PTZ cameras to any conference room can elevate the quality of town halls, conferences, webinars or trainings being broadcast internally or to the public. Connect the cameras to the network, acquire the signals in a video production system, and create a dynamic, switchable program that’s either being sent to a content delivery network or directly into the computer hosting the video conferencing app.

                If your video production system outputs NDI like Pearl-2, ingesting the NDI becomes an easy and inexpensive process. Install the free NDI Virtual Input software on the computer that’s running your conference software. Then, your switched NDI program appears like any other connected webcam source that you can select using the conference software.

                Graphic overlays with alpha channel

                With NDI, you don’t need to use the HDMI ports on your production gear to connect an effects computer. All your video sources including your computer generated effects connect through the LAN port. This also lets you offload chroma keying from your production equipment for better performance so you can worry less about chroma effects.

                Overflow rooms made easy

                Stream NDI output to overflow rooms to accommodate larger audiences without a lot of planning ahead. Quickly and easily connect video from one room to another using the existing LAN connections in the rooms. An inexpensive NDI converter is all you need to convert the NDI video to HDMI that you can feed into a common monitor or room projector.

                NDI and NDI|HX FAQ

                Is NDI free?

                Yes! NDI is free to use. Costs only come from acquiring the hardware or software licenses. But the ability to access NDI is free.

                Should I use a hardware or software encoder with NDI?

                While software encoders have advantages, the reliability and performance of hardware encoders make a huge difference when working with NDI.

                Software encoding needs computers with state-of-the-art GPUs and ample memory to operate efficiently in an NDI workflow. If the computer doesn’t meet these high standards, it may crash or freeze while trying to process the uncompressed video. Software encoding also has been known to add latency to the NDI feeds.

                Hardware NDI encoders, like the Pearl-2 or Pearl Mini, were designed explicitly to encode video, obtaining high-quality video and audio with no additional latency or competing programs.

                How do I find my NDI sources?

                There are a few ways to find your NDI sources. It depends on the devices being used.

                If you’re using an NDI camera, start by logging in to the camera’s interface and making sure NDI is enabled. Once enabled, you can check the stream using NDI Studio Monitor.

                The NDI discovery server, available in the NDI Software Developer Kit, can help you find your NDI sources as well. The NDI discovery server automatically discovers NDI sources on the network and provides a list of available sources that can be accessed by authorized users without having to manually search for their exact network location. To make sure each user has the appropriate access to NDI devices on the network, the NDI Access Manager app allows network administrators to set permissions and control access.

                How do I connect my NDI sources?

                If you’re connecting an NDI source to a Pearl, access the device’s admin panel.

                In the Inputs menu, click Add input. The Add input page will open with all available NDI resources listed.

                If it’s there, you can press Add and your NDI source will be connected to Pearl. If you don’t see it, enter either the “Group name” if it’s been assigned a group or the IP address of the NDI device in the “Extra source IP addresses” field to discover and receive the signal.

                How does NDI transport audio?

                Although NDI is commonly associated with video sharing, it can transport both video and audio over networks.

                NDI can transport up to 16 channels of uncompressed, high-quality, low latency, 48 kHz, 24-bit audio data in the same stream as video in three ways: embedded audio, analog audio, or digital audio.

                The most common way of transporting audio via NDI is by using embedded audio. With embedded audio, the audio data is carried within the video signal, making it easier to keep the audio and video in sync and allowing multiple audio channels to be carried within a single NDI stream.

                To transport analog audio via NDI, it must be connected to a physical, NDI-enabled device like a mixing console that converts the analog audio to digital.

                Transporting digital audio via NDI can be accomplished with the Audio Direct tool. This set of Virtual Studio Tools (VST) audio plugins allows virtually any audio software to select, receive, and generate multichannel audio.

                Wrap up

                NDI opens up new opportunities to make your live video production workflow easier and more flexible. You can save money on cables and infrastructure by using the existing Ethernet network and gain easy access to a lot more video sources at broadcast quality. There are free plugins and tools to help you start incorporating NDI into your current AV system right away.

                If you’re considering a new AV system and want to start taking advantage of the benefits of NDI, an all-in-one video production system like Pearl-2 makes a lot of sense. Pearl-2 accepts multicast and unicast NDI sources, as well as high-efficiency NDI|HX. Pearl Mini also accepts NDI|HX, allowing to work with any NDI|HX source in low-bandwidth settings.

                With Pearl-2 or Pearl Mini, you can bring in video and audio from a multitude of different NDI and NDI|HX sources, such as:

                • Remote NDI-enabled PTZ cameras
                • Any NDI-unaware HDMI/SDI source using a converter or the free NDI Virtual Input software
                • Webcams connected to remote computers using the free NDI Connect application
                • Output from iOS and Android mobile devices using the NDI Camera app
                • Direct input from NDI-compatible software (Zoom, Microsoft Teams, Skype, EasyWorship, etc)

                NDI output from Pearl-2 is recognized as a webcam and is compatible with other NDI applications and devices that support webcams as an input, like Skype and many more.

                Capture broadcast-quality, low-latency video with more freedom thanks to NDI and Pearl

                Pearl-2 and Pearl Mini support NDI, providing users with more options to acquire high-quality video signals from networked cameras.

                Unlock your NDI workflows

                The post NDI® and NDI|HX for network video production appeared first on Epiphan Video.

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                How to get the most out of an NDI encoder https://www.epiphan.com/blog/how-to-get-the-most-out-of-an-ndi-encoder/ https://www.epiphan.com/blog/how-to-get-the-most-out-of-an-ndi-encoder/#respond Thu, 23 Feb 2023 13:25:31 +0000 https://www.epiphan.com/?p=167479 To ensure that all your NDI devices work together seamlessly, here are some things you need to know to get the most out of an NDI encoder.

                The post How to get the most out of an NDI encoder appeared first on Epiphan Video.

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                Once video producers started transporting their signals across local networks with Network Device Interface (NDI), they found a more elegant, scalable way to work. Eight years since its release, NDI has been adopted by heavyweight manufacturers like Canon, Sony, Panasonic, further empowering more flexibility in creators.

                An NDI encoder lets you capture video and audio signals from NDI-native cameras, mixers, displays, and more. To ensure that all your NDI devices work together seamlessly, here are some things you need to know to get the most out of an NDI encoder.

                Jump to

                  Network bandwidth

                  The first step when using NDI is to assess the available bandwidth on your local network. Regardless of the NDI encoder’s make, model, or features, the encoding can only be performed to its full potential if the local network can transport the signals.

                  At a minimum, the workflow should be running on a Gigabit network – throughput speeds, full duplex ports, and upstream and downstream data speeds must all be capable of transferring the data. Insufficient bandwidth can negatively affect the final product – dropped frames, frozen video, audio glitches, and sudden disconnection.

                  The general rule of thumb is to reserve 25 percent of bandwidth for headroom so that the signal transmission remains smooth should there be any unaccounted for traffic while your production is underway. So, if a Gigabit network isn’t doing the trick, consider upgrading to a 10 Gigabit network.

                  A typical High Bandwidth NDI stream at 1920×1080p@30 fps needs approximately 100 Mbps per stream. But the bandwidth required to use NDI effectively will vary depending on the number of video sources, the resolutions, and the frame rates. Ultimately, the bandwidth required is unique to the video production at hand, making it wise to test the network if possible.

                  In 2016, one year after High Bandwidth NDI was released, a high-efficiency version of the IP-based solution called NDI|HX was released. It was specifically designed to work on low-bandwidth networks.

                  One 1920×1080p@30 fps NDI|HX stream needs approximately 24 Mbps, making it highly versatile. However, the efficient compression used by NDI|HX does add some latency to the stream. The added latency varies depending on the device, frame rate, and resolution, but it’s typically not more than one or two frames of delay – hardly noticeable to the eye or ear.

                  NDI and NDI|HX bandwidth recommendations

                  Resolution / FramerateHigh Bandwidth NDI MbpsNDI|HX Mbps
                  1920×1080p@301008
                  1920×1080p@6015010.5
                  3840×2160@3020018
                  3840×2160@6025030

                  Hardware over software

                  When choosing any encoder – and NDI encoders are no different – we always face the same question: hardware or software?

                  Software encoders have their benefits in certain situations, but the performance and reliability hardware encoders offer compared to software alternatives are essential for an NDI production. Software encoding can be resource-intensive, requiring very powerful computers with state-of-the-art GPUs and plenty of memory to run effectively in an NDI workflow.

                  Unless one or several computers already meet the requirements of processing NDI’s high-quality, low-latency video, encoding software can crash mid-record or stream. At best, the software encoder will add latency to the NDI feeds, undermining one of the biggest benefits of the solution. Determining a system’s requirements to run an NDI software encoder effectively may be challenging as it can vary depending on the content being produced.

                  A hardware NDI encoder is an investment in performance and reliability. Optimized from the ground up to encode video, acquiring high-quality and audio inputs with no added latency and no other competing programs makes hardware a wise choice.

                  Multi-encoding support

                  Multi-encoding is the process of encoding one or more inputs multiple times with different settings. As a result, you have a wealth of redundancy by capturing all your assets simultaneously at different resolutions, bitrates, and frame rates. For example, you can send a 720p@30 fps live stream to a media server while saving a 1080p@30 fps recording to the device’s internal storage.

                  Depending on the encoder, multi-encoding support can offer far greater depth than just encoding at different settings. Hardware encoders that feature multiple programs or channels can encode assets independently of the content being shared. For example, if your hardware encoder allows for content to be mixed and switched within the device, you could have several layouts streaming a 720p@30 fps to a media server in one channel, a 1080@30 fps recording saved to internal storage, and ISOs of each video asset recorded in separate channels as additional backups.

                  This is particularly useful any time you are streaming live events where there are no second chances. Should the stream stutter or fail, you have the recorded backup with its layouts, but you can also work off individual camera feeds to create a produced broadcast.

                  Multi-encoding: What it is and when it's useful

                  Multi-encoding is all about simultaneously encoding multiple video assets for streaming and recording. Read this article to dive deeper into what multi-encoding is and when to use it.

                  Learn more

                  Input versatility

                  While NDI has many advantages, keeping your options open and having plan B’s readily available is always a good idea in video production. When searching for an NDI encoder, a device that can accept networked signals and physical cables ensures you can create the best possible video in any circumstance.

                  When an encoder can accept HDMI, SDI, and NDI or NDI|HX equally, you can stream and record your content regardless of the network’s condition. Plus, you eliminate the need to add converters for any incompatible hardware. But the most significant benefit is that physically connecting certain devices can help keep the network clear to acquire the essential NDI signals with greater reliability. On the other hand, putting every device on the same network could cause network congestion.

                  Be prepared for any situation with an NDI encoder that works with everything.

                  NDI encoder

                  Remote device management

                  An NDI encoder sits at the heart of your workflow. As such, if it’s interrupted in any way, it can grind your video production to a halt.

                  Whether dealing with a single or several NDI encoders, it’s essential to have the chance to access it from anywhere and mitigate any downtime. Remote device management is an extraordinary asset for any NDI encoder.

                  By accessing it in the cloud or receiving customized alerts from 24/7 monitoring, you can take corrective action immediately and begin troubleshooting from anywhere.

                  When a device malfunctions, it’s stressful for all stakeholders. Giving yourself the convenience and flexibility to manage the device remotely in these high-pressure situations is insurance against production interruptions.

                  Be there when you can’t with Epiphan Edge

                  Epiphan Edge gives you a window into your Pearl-powered productions wherever you are with full remote control, 24/7 device monitoring, and more.

                  Discover Epiphan Edge

                  Interoperability

                  On top of delivering high-quality video with greater convenience, NDI’s rise to prominence can also be attributed to its interoperability. As an open standard protocol, it’s publicly available to anyone, allowing any hardware manufacturer to implement it.

                  When choosing an NDI encoder, selecting a device that shares NDI’s commitment to compatibility will make it a seamless fit in almost any situation.

                  Integrations with content management systems like Kaltura or automation controls like Creston or Q-SYS can make your productions vastly more efficient and easier to use. Devices with an open API allow owners to customize the hardware to suit their exact needs, further optimizing the exact workflow.

                  Investing in an NDI encoder that can’t complement the systems already in place, either with built-in integrations or through the open API, can lead to frustration, downtime, and even the complete overhaul of video tech stacks.

                  To take full advantage of the quality NDI offers, a device that works with virtually everything, like NDI itself, is a huge boon for integrators.

                  The best NDI encoders: Epiphan Pearl-2 and Pearl Mini

                  The award-winning Epiphan Pearl production systems, known for their reliability and versatility, can be featured at the center of your NDI workflows.

                  Pearl Mini accepts two NDI|HX inputs, allowing you to connect high-quality, low-latency video more efficiently over your local networks.

                  Pearl-2 allows users to receive up to six NDI|HX, up to three High Bandwidth NDI inputs, and output 1080p@30 fps High Bandwidth NDI or one 4K@30 fps High Bandwidth NDI stream.

                  Discover what Pearl can do for your NDI workflows.

                  Capture broadcast-quality, low-latency video with more freedom thanks to NDI and Pearl

                  Pearl-2 and Pearl Mini support NDI, providing users with more options to acquire high-quality video signals from networked cameras.

                  Unlock your NDI workflows

                  The post How to get the most out of an NDI encoder appeared first on Epiphan Video.

                  ]]>
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                  Choosing a Wowza hardware encoder https://www.epiphan.com/blog/choosing-a-wowza-hardware-encoder/ https://www.epiphan.com/blog/choosing-a-wowza-hardware-encoder/#respond Fri, 17 Feb 2023 17:56:32 +0000 https://www.epiphan.com/?p=167250 A Wowza hardware encoder is essential to engage audiences with exceptional video.

                  The post Choosing a Wowza hardware encoder appeared first on Epiphan Video.

                  ]]>

                  Wowza Video is a leading live and on-demand streaming platform, providing a reliable, scalable, customizable, and secure solution for any organization that shares video content. And while enterprises, media, and educators all count on Wowza Video to deliver a high-quality viewing experience to their audience, a Wowza hardware encoder is essential to ensuring the content gets delivered to the platform reliably.

                  In the past, choosing a Wowza hardware encoder may have been as simple as selecting the Wowza ClearCaster. Made by Wowza, the ClearCaster came equipped with presets fully integrated with the platform and delivered content with the proprietary WOWZ™ protocol.

                  However, in January 2023, a message went out to all ClearCaster customers notifying them of the intent to retire the product. As a result, technical support for the Wowza ClearCaster will no longer be available after December 31st, 2023.

                  With the Wowza ClearCaster discontinued, selecting a Wowza hardware encoder is more complicated. Consumers are spoiled for choice when selecting a hardware encoder to enhance their Wowza Video efforts. If you need a solution to replace the Wowza ClearCaster, these are the features we recommend in a Wowza hardware encoder.

                  Contents

                    Why hardware encoders are essential

                    There are two types of encoders: hardware and software.

                    Hardware encoders offer superior performance and reliability, two key factors that ensure consistent results in streaming and recording professional video. Hardware encoders are specifically designed and optimized to handle multiple high-end audio and video sources without dropping frames or interrupting the stream.

                    Meanwhile, software encoders run off general-purpose GPUs and CPUs to perform the same function. You need to own one or several computers powerful enough to encode video, or software encoders may be interrupted by background operations. Furthermore, assessing a computer’s requirements can be a long process depending on what kind and how much content is produced.

                    Rather than constantly evaluating how to optimize one or many computers to work as encoders, hardware encoders have already gone through rigorous tests to ensure the Wowza stream runs smoothly.

                    Flexible inputs

                    Audio and video inputs available are the first thing to check in a Wowza hardware encoder. By leveraging a wide range of input options, a hardware encoder can accommodate a variety of equipment you already own – cameras, mixers, and more.

                    A device that supports HDMI, SDI, and USB all at once means you’ll be able to connect any camera available in any given situation without worrying about easily misplaced adapters. The same is true for audio inputs. A device that supports XLR or RCA stereo means that Wowza can acquire the professional audio gear you need to tell your story.

                    When you have options to connect your equipment, you can confidently capture the content with whatever’s available. But flexible inputs aren’t limited to physical connections. The rise of hybrid and remote video production means it’s crucial to accommodate remote contributors who may not have access to anything besides video conferencing apps.

                    A hardware solution that can add remote guests to a production with AV over IP solutions like Network Device Interface (NDI) and Secure Reliable Transport (SRT) opens up a world of possibilities. With the ability to add guests from conferencing tools like Microsoft Teams or Zoom, any space can become a studio, empowering you to create with more flexibility while delivering an exceptional experience to Wowza Video.

                    Production needs will grow and change over time. There will be new cameras, sound equipment, and ways to bring in remote guests, Prioritizing a flexible hardware encoder for Wowza Video, which already works with everything and continues to adapt to wherever the industry goes next, allows your workflows to adapt to the unique needs of each production.

                     

                    wowza hardware encoder

                    Streaming protocols

                    Once a hardware encoder captures the audio and video, it must be transported to the Wowza Video platform. And just like the acquisition of your audio and video, the flexibility with which you can get this content onto Wowza is a massive asset to your content plans.

                    At the bare minimum, a hardware encoder needs to be able to stream your content to Wowza via the RTMP protocol in H.264, which is easy to find. But Wowza Video supports a wide range of streaming protocols including RTMPS, RTSP, MPEG-DASH, HLS, and SRT.

                    The best streaming protocol for first-mile delivery to Wowza Video depends on the production. For example, HLS supports up to 4K video and can be delivered across unpredictable networks thanks to its ability to adapt, but it achieves this by adding latency to the stream. Meanwhile, SRT was built to provide low-latency, high-quality video over unreliable Internet connection, making it an ideal choice for any live content that requires real-time communication between talent and audience.

                    A Wowza hardware encoder that supports multiple different protocols for first-mile delivery so that you can send the possible content for any network conditions, codecs, and type of content.

                    Why SRT, HLS, and MPEG-DASH are the future of streaming

                    What is SRT, HLS, and MPEG-DASH and why are they important for the future of live streaming? Explore each streaming protocol's benefits, application, and how it works.

                    Learn more

                    Cloud and remote management

                    Whether you plan on streaming from multiple locations or a single studio, accessing one of several Wowza hardware encoders from a single, centralized dashboard makes life easier for all stakeholders.

                    A hardware encoder configured, monitored, maintained, and operated from anywhere reduces downtime by eliminating legwork or travel time to diagnose the issue interrupting the stream or record.

                    Ideally, a remote-manageable device includes 24/7 device monitoring and customized alerts, allowing any team member to identify and resolve issues. In addition, remote management should also allow content control, quick configuration, starting and stopping, and the verification that everything is working as intended for the highest quality audience experience.

                    Remote device access and management offer invaluable peace of mind that the hardware is doing its job to deliver exceptional content to your audience.

                    Before the hardware was retired, a significant benefit of the Wowza ClearCaster was Cloud Orchestration. This allowed owners to take complete control of an entire fleet from anywhere in the world. Thankfully, many manufacturers have followed suit and it’s possible to find devices that can be accessed, monitored, and controlled in the cloud.

                    Adding production value

                    By taking advantage of a hardware encoder’s reliability and performance, you positively contribute to your content’s overall production value. By sending it to Wowza via SRT, you are ensuring quality and stability, which adds production value. Managing one or several devices remotely provides consistent performance, adding production value. And while important, these are all elements of production value audiences typically take for granted.

                    There are hardware encoders that add more visible production value, like branding and customized layouts, which can make your Wowza videos stand out and become more memorable.

                    Most hardware encoders convert the raw signals into streamable codecs. However, there are all-in-one production systems that can encode and create custom layouts, add images and dynamic text, and even switch between these different design elements that can help make your Wowza live stream undeniably yours.

                    Stream to Wowza with Epiphan Pearl

                    Following the announcement that the Wowza ClearCaster would be discontinued at the end of 2023, Wowza recommended Epiphan Pearl systems as one of the best hardware encoders for live streaming.

                    Pearl systems provide all the essential tools to create top-quality content for Wowza Video. With purpose-built components and a wide range of physical and AV over IP inputs, you can acquire signals from virtually any device and trust it to perform.

                    Pearl offers multiple streaming protocols such as SRT, HLS, RTMPS, and more, ensuring your content reaches Wowza in the best quality. Their lightweight and portable design makes them suitable for any environment. Furthermore, Epiphan Cloud enables you to manage one or several devices 24/7 from anywhere.

                    Discover which Pearl is right for your Wowza Video projects.

                    Stream like a pro

                    High-performance hardware for video capture, streaming, and recording. With seamless CMS support for Kaltura, Panopto, Opencast, and YuJa and easily integrates with Crestron AV systems.

                    The post Choosing a Wowza hardware encoder appeared first on Epiphan Video.

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